Digital Marketing Specialist

2 days ago

Melbourne, Victoria, Australia AVG Travels Full time $80,000 - $120,000 per year

About AVG TravelsAVG Travels is one of Australia's fastest-growing travel businesses, specialising in tours, cruising, and hotels. With demand for travel surging, we are expanding rapidly and need a passionate digital marketer to help us connect more customers to the experiences they dream about.

Why This Role Matters This is not just another digital role. You will be at the centre of AVG's growth story, working hands-on across performance marketing, digital video, and customer acquisition. From paid search and YouTube to SEO and content, your work will directly shape how customers find and book with AVG.

If you are commercially minded, data-driven, and love seeing the results of your campaigns translate into bookings and revenue, this is your chance to make a genuine impact in a business that is scaling fast.

Responsibilities and Success Metrics

Performance Media Management

Plan, execute, and optimise campaigns across Google Ads, Meta, YouTube, and other key channels

Growth in revenue and customer acquisition from paid channels. Improved ROAS and cost efficiency. Increased video reach and engagement.

Digital Video & YouTube

Deliver video-first strategies across YouTube and social platforms to drive awareness, consideration, and conversion

Increased video completion rates, CTR, and attributable conversions. Growth in subscriber and retargeting audiences.

Optimisation & Testing

Continuously improve campaigns through creative testing, bid strategies, audience segmentation, and funnel optimisation

Regular test-and-learn cycles with documented outcomes. Higher conversion rates and lower CPA.

Reporting & Insights

Build dashboards and deliver clear, actionable reporting for leadership

Timely delivery of weekly/monthly reports. Reports include insights and recommendations, not just data. Demonstrated business impact from reporting-led optimisations.

SEO & Content

Partner with content and SEO specialists to maximise organic visibility and share of search

Growth in organic traffic, improved keyword rankings, stronger share of search vs competitors.

Analytics & Data

Leverage Google Analytics, Looker Studio, and other tools to measure, analyse, and refine performance

Increased adoption of dashboards. Reduced manual reporting time. More accurate and reliable performance tracking.

Partnership & Stakeholder Management

Build strong relationships with digital partners, agencies, and internal teams to drive alignment

Positive feedback from partners. Faster campaign execution. Increased accountability from external vendors.

About You
  • Minimum 3 years' experience in digital marketing (travel, retail, or ecommerce preferred)
  • Proven success across paid search, paid social, YouTube, and digital video
  • Strong optimisation mindset with experience in A/B testing and continuous improvement
  • Analytical, commercially minded, and confident turning data into insights
  • Hands-on and collaborative, with excellent written and verbal communication skills
Why Join AVG Travels
  • Be part of an exciting, rapidly growing travel business
  • Directly shape strategies that deliver measurable impact
  • Exposure to multiple travel product categories – tours, cruising, and hotels
  • Work in a collaborative and supportive team environment

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