Marketing Specialist

FBM is a fast-growing service provider to the hospitality industry, managing housekeeping services on behalf of hotels across New South Wales, Victoria & Queensland. Our team supports hotels with various services, predominantly in Housekeeping and Public Area Cleaning.

At FBM, we pride ourselves on our transparent foundation, forward-thinking approach, commitment and dedication to team growth fuel our success – with over 800 staff across multiple sites and a growing support office team, we are passionate and committed to building strong, engaged teams and empowering our people to grow.

Who we are looking for:

We are seeking a Marketing Specialist to join our team and drive our marketing and growth initiatives. The successful candidate will be responsible for designing and implementing marketing strategies that expand our client base, strengthen brand visibility, and position FBM as the partner of choice for outsourced cleaning and housekeeping services across Australia.

• Conduct market research to identify client needs, industry trends, and competitor activities in the outsourced cleaning and hospitality support sector.
• Develop and implement marketing campaigns to promote FBM's services to hotels, serviced apartments, and commercial clients.
• Support business development initiatives, including preparing proposals, presentations, and promotional materials .
• Collaborate with operations teams to ensure marketing strategies align with service delivery standards and client expectations.
• Strengthen FBM's brand presence across digital and offline platforms, including social media, industry networks, and trade events.
• Analyse campaign performance and provide recommendations for continuous improvement.

• Bachelor's degree in Marketing, Business, Communications, or a related discipline.
• Proven experience in B2B marketing or service-oriented sectors, with the ability to transfer skills into the hospitality outsourcing and cleaning services industry.
• Strong capability in market research, competitor analysis, and client insights, turning data into actionable strategies that drive brand awareness and client acquisition.
• Excellent communication and presentation skills, with demonstrated ability to prepare impactful marketing collateral (e.g., proposals, case studies, promotional content).
• Hands-on experience in developing and implementing integrated campaigns across online and offline channels.
• Ability to work closely with operations and client service teams to ensure marketing initiatives align with service delivery standards and client expectations.
• Highly organised, results-driven, and adaptable, with the confidence to quickly learn and apply knowledge in new industry environments.

What we offer:

• Excellent future growth opportunities
• Empowerment to manage the team the way you believe will achieve the best results
• Access to discounted rates at a number of hotel properties across Australia
• Employee engagement initiatives
• Positive and supportive senior leadership team
• Flexibility with work hours - we always endeavours to work around commitments you may have.

At FBM, we welcome, celebrate and respect diversity and inclusion, which we recognise as one of our biggest strengths. We are committed to providing a work environment where everyone is respected, valued and treated fairly. We encourage candidates with diverse cultural backgrounds, ethnicity, age, gender, religious beliefs, sexual orientation, physical ability; and Aboriginal and Torres Strait Islander people to apply.

All candidates must have full work rights in Australia.

If you're a housekeeping professional ready to take your career to the next level, we want to hear from you