Digital Marketing Specialist

1 day ago

Rosebery New South Wales, Australia Private Advertiser Full time $60,000 - $120,000 per year

Salary: Negotiable based on experience

Reports to CEO

Are you a digital marketer with agency experience who's ready to take full ownership of a brand that works with top-tier real estate clients and refuses to be boring? We're a dynamic Registered Training Organisation (RTO) delivering high-energy, career supportive training to the real estate industry — and we're looking for a digital marketing specialist who can help us grow, convert, and stand out.

About the Role

This is a hands-on, strategic role for a digital marketer who thrives on variety and autonomy. You'll be our in-house expert across all digital channels — from SEO to social, paid ads to email — and will be responsible for driving lead generation, boosting brand visibility, and supporting the launch of new training products and services.

You'll work directly with the CEO and have the option to access junior support as needed. If you're creative, analytical, and excited to shape a brand that's modern and refreshingly un-corporate — we want to hear from you.

Key Responsibilities

  • Plan, execute, and optimise multi-channel digital marketing campaigns (SEO, SEM, email, social, content)
  • Manage and grow our presence across platforms including Google Ads, Meta Business Suite, and LinkedIn
  • Create compelling content (copy, visuals, video snippets) that reflects our brand voice and engages our real estate industry audience
  • Monitor and report on campaign performance using GA4, dashboards, and other analytics tools
  • Maintain and optimise our website for lead conversion and SEO
  • Collaborate with internal stakeholders (trainers, compliance, operations) to align messaging and campaign timing
  • Stay ahead of digital trends and compliance requirements relevant to the real estate and training sectors
  • Identify opportunities for automation, workflow improvements, and smarter marketing ops

About You

  • 2–3+ years of digital marketing experience in an agency environment
  • Practical experience with service clients
  • Proven ability to manage end-to-end campaigns across multiple channels
  • Strong copywriting and content creation skills — you can write, design, and publish with confidence

  • Proficiency with:

  • Google Ads & Meta Business Suite

  • Canva (or similar design tools)
  • GA4 and data-driven reporting
  • or similar project/CRM platforms
  • Microsoft Office Suite
  • Self-starter with strong initiative, attention to detail, and a bias for action
  • Comfortable working solo but collaborative when needed

Why Join Us?

  • A relaxed, values-driven culture where your ideas matter
  • A chance to shape and grow a brand that's modern, engaging, and genuinely different from the competition
  • Direct access to decision-makers who value marketing
  • Autonomy and the opportunity to make a real impact

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