Customer Lifecycle Optimisation Manager

1 week ago

Port Melbourne, Australia PONY EXPRESS Full time $110,000 - $130,000 per year
  • Newly created role
  • High impact

Introduction

Vinomofo is one of Australia's most loved online wine retailers, known for curating exceptional wines at unbeatable value and building a loyal community of wine lovers. With a thriving e-commerce business and a newly launched loyalty program, the company is seeking a Customer Lifecycle Optimisation Manager to drive customer retention and maximise lifetime value.

The Role

The Customer Lifecycle Optimisation Manager will be responsible for growing customer value and loyalty by designing and delivering campaigns that move customers from their first purchase through to becoming long-term advocates.

The role will map customer journeys, build targeted lifecycle campaigns, and optimise every stage, from onboarding to churn prevention and win-back. Working across email, SMS, push notifications, onsite experience, and loyalty, the manager will deliver measurable impact on conversion, retention, and LTV.

Key Responsibilities

  • Increase conversion rates from first to second and third purchases through tailored lifecycle initiatives.
  • Build and execute retention strategies that reduce churn and grow loyalty program engagement.
  • Partner with data and marketing teams to segment customers, test campaigns, and track performance.
  • Apply a structured test-and-learn approach to lifecycle programs.
  • Collaborate with sales, marketing, and commercial teams to ensure lifecycle campaigns align with brand and business priorities.

Candidate Profile

  • 3–5 years' experience in data-driven lifecycle, CRM, or retention marketing.
  • Background in analytics, segmentation, and cohort modelling, with proven ability to turn data into actionable lifecycle strategies.
  • Experience working with customer data platforms, data visualisation, and unification tools (e.g., HubSpot, Mixpanel, Segment, DOMO, BigCommerce).
  • Proficiency in data interpretation and performance measurement across churn, CLTV, retention cohorts, and engagement metrics.
  • Hands-on experience in building and optimising campaigns across multiple channels (email, SMS, push, onsite).
  • A test-and-learn mindset with the ability to run experiments, interpret outcomes, and scale what works.
  • Excellent stakeholder communication skills, with the ability to translate complex data insights into clear business recommendations.

The Offer

  • Competitive salary of $110k–130k + super + bonus.
  • An opportunity to shape the lifecycle strategy of a fast-growing e-commerce brand.
  • A collaborative and values-driven culture within one of Australia's most innovative online retailers.
  • Hybrid, flexible work. Port Melbourne office location.

This is an opportunity to join Vinomofo in a pivotal role that will shape how the business engages, retains, and grows its customer community.

Apply now or email for more information.

  • Customer Lifecycle Manager

    1 week ago

    Melbourne, Australia Bupa Full time

    The Customer Experience & Design team’s mandate is to accelerate Bupa’s Health Insurance business through the delivery of exceptional customer experiences. As key part of a rapidly growing team, this role will drive outcomes and work with the entire organisation to solve complex problems using experimental and innovative approaches. Bupa is on a Customer...

  • Customer Lifecycle Campaign Manager

    4 weeks ago

    City of Melbourne, Australia Vocus Communications Full time

    The Opportunity Join us as the Customer Lifecycle Campaign Manage r based in our Melbourne office location on a12-month max-term contract, where you’ll be an integral part in developing and delivering the Vocus consumer (iPrimus & Dodo) customer marketing program. You’ll be a key member of the Customer Lifecycle Communications team, designing and...

  • Campaign Manager, Lifecycle

    2 weeks ago

    Melbourne, Victoria, Australia Origin Full time $80,000 - $120,000 per year

    Join a team that's All Kinds of UsefulAt Origin, being useful is more than a tagline - it's how we approach work every day. As a collective, we're a team that thrives on finding better ways, working together, and owning our impact. From powering homes to delivering award-winning internet and helping to lead Australia's energy transition. If you're driven by...

  • Customer Lifecycle Marketing Manager

    4 days ago

    Melbourne, Australia hipages Full time

    **_Please note: _**_You will work primarily remotely in this role, you are required to travel to our Sydney HQ minimum 6 times per year_ **About the role**: A fantastic opportunity for a Customer Marketing Manager to join the hipages team is now available. In this role, you will be empowered to re-shape how hipages engages our tradies by creating seamless...

  • Campaign Manager, Lifecycle

    2 weeks ago

    Melbourne VIC, Australia Origin Energy Full time $80,000 - $120,000 per year

    Design and deliver CRM campaigns across multi channelsTranslate complex data and performance results into clear insightsMelbourne basedJoin a team that's All Kinds of UsefulAt Origin, being useful is more than a tagline - it's how we approach work every day. As a collective, we're a team that thrives on finding better ways, working together, and owning our...

  • Campaign Lifecycle Manager

    2 weeks ago

    Melbourne, Australia Latitude IT Full time

    Exciting marketing opportunity to build something first to market - The chance to lead and develop a talented and experienced team of 3 - Excellent benefits, hybrid working and a lively culture **Think > Idea > Try > Do > Do again > And again > Keep doing > SUCCESS** If you have a passion for experimenting and love to test and learn new ways to engage with...

  • Urgent! Campaign Manager, Lifecycle

    7 days ago

    City of Melbourne, Australia Origin Energy Full time

    About the Role As our CRM Campaign Manager, you’ll lead the design and delivery of personalised 1:1 CRM campaigns across Email, SMS, Push, In-App and On-Site channels. Using Braze you’ll drive engagement, retention and growth across the customer lifecycle — using data, insight and testing to deliver exceptional customer experiences. You’ll take...

  • Lifecycle Marketing

    2 weeks ago

    Melbourne, Victoria, Australia Metcash Full time $80,000 - $120,000 per year

    About the OpportunityAre you a marketer passionate about driving commercial outcomes through customer journeys? If so, the Lifecycle Marketing & CRM Lead role with our Total Tools brand might be the perfect fit for you.This strategic position offers ownership of the entire customer lifecycle, from initial interaction to retention and win-back. You'll define...

  • Head of Lifecycle Marketing and Automation

    1 week ago

    Melbourne, Australia Cbus Full time

    Head of Lifecycle Marketing and Automation **About Cbus** Created by workers, for workers, Cbus Super is one of Australia's most successful Superannuation funds. For almost four decades we've proudly represented those who help shape Australia, hard-working individuals who deserve to make the most of their retirement, no matter the industry. As an...

  • Lifecycle Manager

    1 week ago

    Melbourne, Australia Creative Natives Full time

    Join Us in Shaping Young Futures for Australians **Year13** is a purpose-driven digital enterprise that is on the hunt for a Lifecycle Marketing Manager to join their team and make a real impact on the lives of young Australians The Lowdown Key Stuff You'll Be Doing - Whip up and execute brilliant strategies that keep their users hooked. - Join forces...