Campaign Lifecycle Manager

5 days ago

Melbourne, Australia Latitude IT Full time

Exciting marketing opportunity to build something first to market - The chance to lead and develop a talented and experienced team of 3 - Excellent benefits, hybrid working and a lively culture **Think > Idea > Try > Do > Do again > And again > Keep doing > SUCCESS** If you have a passion for experimenting and love to test and learn new ways to engage with customers, then keep on reading Working with one of Australia’s largest employers and its collection of successful retail brands, this pioneer has developed a new service offering that will rival one of the world’s largest online retailers This start-up’s vision is to make their consumer’s everyday life easier. They are customer-obsessed and looking for a Campaign Lifecycle Manager who shares their passion for creating valuable experiences that builds brand loyalty. As the Campaign Lifecycle Manager, you will have the opportunity to actively input into the audience strategy, re-thinking the approach on how to build the best relationship with the consumer. You will be responsible for the strategic messaging, and you will oversee the execution of omnichannel campaigns within a cross-functional team. You will collaborate with Product and Engineering teams to test App features and create segments, campaign messaging, and channel selection using the best-in-class tools. This role has 3 direct reports and requires an empowering, organised, and patient Manager to lead by example. Do you think you have what it takes to lead this team to success? **Requirements**: - In-depth knowledge of the customer lifecycle and how to build ongoing audience strategies that generate outcomes and brand loyalty - Proven experience in a digital marketing campaign role with evidence of optimising campaign results - Extremely organised, thrive under pressure whilst remaining cool, calm, and collected - Technical experience in omnichannel marketing campaigns using automation tools - Experience implementing Google Analytics and Tagging tools - Experience leading a small team with a lead-by-example approach **APPLY NOW

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