Customer Lifecycle Campaign Manager

The Opportunity

Join us as the Customer Lifecycle Campaign Manage r based in our Melbourne office location on a12-month max-term contract, where you’ll be an integral part in developing and delivering the Vocus consumer (iPrimus & Dodo) customer marketing program.

You’ll be a key member of the Customer Lifecycle Communications team, designing and executing 1:1 journeys and associated campaigns. The focus of your role will be to increase customer lifetime value by creating amazing 1:1 journeys that improve customer experience, increase the number of products that customers have and reduce their likelihood of churn.

You’ll have a range of channels at your disposal to achieve your objectives – including email, SMS, outbound telemarketing, direct mail, push notifications and digital personalisation. You’ll have access to a cutting edge martech stack – including Salesforce Marketing Cloud and Tealium CDP – fully supported by platform owners to help you deliver to your defined requirements.

What you’ll be doing day-to-day

- Your responsibilities will also include creating and delivering end-to-end campaign execution including journey design, segmentation, personalization, channel selection, campaign creative and copy and reporting.
- Identify testing hypothesis to continually improve journey performance through A/B experimentation.
- Contribute to the wider marketing planning process across the product and marketing teams, to deliver to aligned business objectives and budget.
- Contribute to lifecycle and customer segmentation strategy.
- Customer Lifecycle budget optimisation via investment effectiveness and efficiency.
- Manage Customer Lifecycle support agencies and other Customer Lifecycle budget lines.
- Deliver Campaigns/Journeys to agreed timelines and budgets.
- Drive the reporting process to provide timely monitoring of key communication activities and optimisation enhancements.
- Contribute to a data-driven and test and learn culture. Work with internal stakeholders and external partners to define key marketing metrics and agreed targets.
- Support marketing, product and customer service teams in driving campaign and communication effectiveness through ongoing optimisation of journeys, trigger identification and targeting.
- Understand Industry best practice and emerging trends in Personalisation, Lifecycle Marketing, Marketing Automation and the technology that supports it.
- Contribute to a positive and engaged culture for the Lifecycle Marketing team and wider Marketing department.

What you’ll bring to this role

- The ideal candidate will have 7 years + experience in direct response, loyalty marketing, CRM Marketing or Marketing Automation – ideally in telco or service related B2C industry.
- You’ll be natural leader who can influence a range of stakeholders and drive team engagement via a positive and optimistic mindset.
- Commercially minded, with a history of identifying and prioritizing commercially positive use cases.
- Experienced in utilising enterprise level marketing automation and CRM platforms. You don’t need to be overly technical, but you’ll understand the capabilities of automation platforms and which requirements translate to effort for development.
- Experienced in omni-channel. The ability to identify the ideal mix of channels to achieve an objective. Push notification and website personalisation experience will be highly regarded.
- Analytical and commercial thinking. You’ll be able to identify initiatives that drive commercial success and be able to identify and report on the impact of your work.
- A great collaborator and influencer – you’ll be able to communicate and align with technical platform owners, product owners, data scientists, lawyers, compliance specialists and digital teams.

What We Offer

Working at Vocus will give you rewarding experiences and the opportunity to do extraordinary work. You will enjoy:

- Diverse and dynamic teams with a supportive and inclusive culture.
- Supportive career development plans with comprehensive ongoing training, support, and development opportunities.
- Flexible hours and a hybrid working environment
- Generous discounts on power, gas, mobile and internet; plus, discounts to over 400 retailers.
- Competitive leave benefits, including anniversary leave, purchased leave, parental leave, volunteering leave, study leave, and much more. We also offer a fifth week of annual leave when you hit five years of service
- Study assistance programs to excel your personal growth, learning and development.
- Health and wellness offerings, including access to our wellbeing initiatives that can help you from a financial, psychological, and physical perspective.

Working at Vocus is never just a job – it’s personal. We’re crazy about our customers and believe our people are the difference. Our wonderfully diverse team and a vibrant culture define us. We care about the impact we have on our people, our customers, and our communities and are committed to operating as a responsible, ethical business.

We pride ourselves on setting audacious and ambitious goals and believe that we can play our part in changing the Australian telecommunications landscape and make a fundamental difference to people’s lives.

With us, you’ll have the opportunity to lead and inspire teams, work on projects that are shaping the future of telecommunications and become part of a culture that thrives on creativity, encourages new ideas, and provides a collaborative and inclusive environment.

About Us

As Australia’s specialist fibre and network solutions provider, we own and operate 25,000km of secure, high-capacity fibre connecting people, businesses, governments, and communities across Australia to the world. Through our well-known retail brands, we deliver simple and affordable broadband, mobile, voice and energy services with the purpose of Building Critical Connections. Enabling Better Possibilities.

Ready to take the next step?

If you like the sound of this role and think you’d do a great job, but are worried you don’t tick every box, we encourage you to back yourself – we know that diverse groups are less-likely to apply for roles they’re not 100% qualified for, but just as likely to succeed at them

We are a proud equal opportunity employer committed to providing a safe, diverse, and inclusive working environment where all our team members feel like they belong. We know diversity makes us stronger and we encourage applications irrespective of background, age, origin, gender, sexual orientation, identity, or ability.

If you feel comfortable, please let us know if you have any accessibility requirements upon application, so we can make any adjustments required to support you throughout our recruitment process.

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