Digital Marketing Specialist

3 days ago

Bankstown, Australia The Grove Academy - Early Education Centres Full time $40,000 - $80,000 per year

Join Our Team as a Digital Marketing Specialist at The Grove Academy

About the Organisation

At The Grove Academy, we're passionate about creating inspiring, nurturing environments for children, families, and our amazing team. With campuses across NSW, we're known for our innovative approach to early childhood education — but behind the scenes, our creative and marketing teams play a huge role in sharing our story with the world. People love working with us because of our supportive culture, strong values, and commitment to making every day meaningful.

Benefits

We value our team and offer amazing incentives, including:

  • $2,000 Refer-a-Friend Bonus for helping grow our Grove family (exclusions apply)
  • 50% off childcare fees for your little ones
  • Annual Employee Wellbeing Day for some much-needed self-care
  • Career growth opportunities with our ongoing company expansion

About the Role

As our Digital Marketing Specialist, you'll take the lead in planning, managing, and optimising digital campaigns that boost awareness, enrolments, and recruitment for The Grove Academy. Working closely with our creative team, you'll help shape ideas, oversee the execution of content across social media and digital channels, and make sure our campaigns deliver measurable results.

  • Key responsibilities include:
  • Collaborating with the creative team to develop and refine digital campaign strategies.
  • Working closely with the Social Media Manager to plan and manage content across digital channels.
  • Planning, implementing, and optimising paid campaigns (Google Ads, Meta Ads, etc.).
  • Monitoring and analysing performance using Google Analytics, SEO metrics, and QR code tracking.
  • Conducting SEO audits and recommending optimisations.
  • Running A/B tests and audience segmentation to maximise engagement and conversions.
  • Preparing regular performance reports with actionable insights.
  • Ensuring brand consistency and messaging across all digital touchpoints.
  • Staying up to date with emerging digital marketing trends and tools.
  • Supporting special projects like recruitment drives, events promotion, and seasonal campaigns.
  • Assisting in managing marketing budgets and reporting on ROI.

Skills & Experience

We're looking for a creative, data-driven marketer who thrives in a fast-paced environment. To succeed in this role, you'll need:

  • Proven experience in digital marketing, including paid campaigns, SEO, and analytics
  • Strong knowledge of tools like Google Ads, Meta Ads Manager, Google Analytics, and SEO platforms
  • Experience in campaign optimisation, A/B testing, and reporting on ROI
  • Excellent communication and organisational skills
  • A collaborative mindset and passion for innovation in digital marketing

How to Apply

Click APPLY or give us a call on for a friendly, confidential chat.

Once you apply, we'll be in touch to explore your application and get to know you better – because keeping you in the loop is just how we do things. You'll hear from us either way

Keen to learn more? Visit and take a peek into life at The Grove.

Join us in making a difference behind the scenes, where your creativity and strategy will help us grow, celebrate milestones, and build a brand you'll be proud to be part of

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