Marketing Specialist

**About SCSB**

STUDENT DEVELOPMENT AND LEARNING (SDL) ACADEMY PTY LTD trading as Southern Cross School of Business (SCSB) is a Registered Training Organisation delivering industry-based vocational education. With campuses in Sydney and Parramatta CBDs, SCSB offers practical, career-focused courses developed by experienced professionals. Our diverse and inclusive team fosters a welcoming environment for staff from all cultural backgrounds.

We are currently seeking a **Marketing Specialist** to join our Executive Management Team and lead marketing initiatives that drive growth and student engagement.

**Why Join Us?**
- Collaborate in a supportive and innovative work culture
- Hands-on experience in a fast-paced education environment
- Long-term opportunity upon successful completion of probation
- Work alongside senior leadership to drive institutional growth
- Make a real impact through strategic marketing

**Key Responsibilities**

As a **Marketing Specialist**, you will play a critical role in achieving SCSB’s strategic and enrolment goals. Your responsibilities will include:
**Strategic & Stakeholder Engagement**
- Contribute to strategic goals as part of the Executive Management Team
- Establish and maintain strong relationships with internal and external stakeholders
- Represent the Institute at recruitment and education industry events
- Identify opportunities to enhance both internal and external communication channels

**Marketing Strategy & Campaign Execution**
- Plan, develop, and implement marketing and communications campaigns, promotions, and initiatives
- Develop and execute monthly marketing plans to meet student enrolment and sales targets
- Assist in the preparation and implementation of marketing objectives, strategies, and policies
- Conduct regular market research, collect intelligence, and analyse trends to guide campaigns
- Coordinate with admissions teams to align lead generation with campaign goals

**Content & Brand Management**
- Create consistent and compelling messaging across all digital and print platforms
- Design, develop, and oversee production of marketing materials and publications
- Ensure all marketing outputs align with the Institute’s brand identity and visual guidelines
- Oversee graphic design workflows and manage event marketing schedules
- Liaise with designers, printers, and external agencies for branding and promotional materials

**Performance Analysis & Reporting**
- Track and measure effectiveness of campaigns and marketing initiatives
- Prepare regular marketing performance reports for management review
- Review and optimise ongoing marketing activities to maximise ROI

**Event & Project Coordination**
- Organise and manage marketing-related events including open days and expos
- Undertake ad hoc marketing projects as required by the Dean or Executive Team

**What We're Looking For**
- A completed degree in Marketing, Communications, or a related field
- Full working rights in Australia
- Minimum of two years’ experience in a marketing or communications role
- Strong interpersonal and stakeholder engagement skills
- Excellent written and verbal communication skills
- Strong attention to detail, with a creative and analytical mindset
- Proficiency in digital marketing tools (e.g., Google Ads, Meta Ads, Mailchimp, Canva, CRM systems)
- Ability to manage multiple priorities and meet tight deadlines
- A proactive team player with a strategic outlook

**How to Apply**

Applications are reviewed on a rolling basis - don’t miss this opportunity to be part of a purpose-driven, future-focused institution

Pay: $80,000.00 per year

Schedule:

- Day shift
- Monday to Friday

Work Authorisation:

- Australia (preferred)

Work Location: In person