Marketing Manager

At Koala we believe that designing better habitats leads to better lives – for our people, our planet, and the communities we're part of. For a decade we have been perfecting our approach to furniture design; creating beautiful, flexible, innovative and sustainable products that solve the needs of real people.

Why we have this role @ Koala

As a Marketing Manager, you'll be instrumental in shaping Koala's product and campaign marketing strategies and driving their execution. You'll partner closely with our in-house creative team and marketing channel owners, ensuring compelling and effective storytelling that resonates with our customers. Your expertise in articulating clear positioning, crafting strategic briefs, managing campaigns, and orchestrating the marketing calendar will be central to you and the Marketing Team's success.

What key responsibilities does this role have @ Koala?

• Coordinating effective launches of Koala's new products onsite and offsite to ensure launch objectives are met

• Leading and coordinating sale events to ensure commercial and customer goals are delivered

• Crafting strategies and briefs to achieve brand growth objectives, in partnership with the Head of Brand Marketing

• Leading cross-functional marketing projects and initiatives that arise and supporting the Head of Brand Marketing and Country Manager in key strategic marketing projects

• Monitoring product and category performance to ensure other marketing team members are leaning into the right opportunities

• Developing and ensuring delivery of a strong social proof strategy, including leading our product awards submissions and reviews strategies

• Owning and improving key campaign processes, including for product launches and sale events, and driving the Marketing team to constantly improve and innovate our ways of working

Ideal background…

• 5-7+ years experience in product marketing or a similar strategic marketing role, ideally in a digital consumer environment

• Proven track record of managing and coordinating large-scale marketing campaigns, including seasonal sales or promotional events.

• Demonstrated experience in developing and executing comprehensive product launch strategies and go-to-market plans.

• Exceptional skills in product positioning, strategic briefing, campaign development, and marketing planning.

• Experience working collaboratively with creative teams and marketing channel owners to deliver cohesive campaigns.

• Exceptional written and verbal communication skills with a talent for translating product features into compelling customer benefits.

• Strong project management skills, including the ability to manage multiple projects simultaneously and drive cross-functional teams toward a common goal.

• Analytical mindset with the ability to use data to inform decisions and measure campaign effectiveness.

• Proficiency in crafting detailed, strategic briefs that guide creative execution.

• A strategic thinker who can see the big picture while also managing day-to-day execution.

• Proven success collaborating with creative teams, channel owners, and external partners.

• Strong organizational skills and proven ability to manage complex marketing calendars and initiatives.

• Aligned with Koala's values and committed to sustainability.

Treehouse Perks and Privileges…

Koala is only great when its employees are happy — and we're one happy bunch

• Hybrid working - We're mixing it up with ~3 days back in the Alexandria Treehouse (office) and work from bed/home (WFB)

• Take a break - Generous time off - volunteer, parental, Koala life leave and more to help keep your work-life balance, balanced.

  Treehouse goods - Fully stocked kitchen with an emphasis on healthy local produce, think bougie brekky, salad bar, kombucha on tap, monthly barbies and more.

• Pet-friendly - The Koala Treehouse is as pet-friendly as they get

• Surprise & delight - The two-word combo at the core of everything we do. All Koalas can expect to enjoy free Koala products with 'mates rates' for your friends and fam.

• Support & wellbeing - Our employee experience respects and embraces all families, formed, found and evolving. You'll have access to our Employee Assistance Program, which includes unlimited sessions for financial, work, relationship, family or wellbeing support.

• Accelerate your career - via our Learning Management platform Juno, as well as individual and team growth budgets and dedicated days.

• Community & connection - We believe that simply doing 'no harm' isn't good enough So, how are we doing our part? BCorp Certified, WWF Partnership, volunteer days, a member of SoftLanding, 1% and so much more.

All in all, the Koala Kommunity is a great place to hang out and belong to

Koalities we look for…

At Koala, we do things a little differently and we don't shy away from the fact that we expect a lot from our employees We are ambitious. We are curious. We are selfless. We want you to challenge expectations, always look to make a difference and give us something different from the norm. We want people that bring great energy, that have a long-game focus and are always trying to find new angles and approaches to the way we work. We're a team full of entrepreneurial spirit and have a relentless focus on 'what's next' but while always reviewing 'what's been done' and learning, growing and adapting. We're confident, but NEVER arrogant and we adapt to change like Steve Smith under a short ball. Honesty and empathy drive everything we do, as well as a total focus on exceeding our customers' expectations. So if you feel like this could be you... well what the bloody hell are you waiting for? Drop us a line, and let's see what you've got ;)

There's no such thing as a 'perfect' candidate, Koala is a place where everyone has opportunity. So however you identify and whatever background you bring with you, please apply if this is a role that would make you excited to come into work every day. We're an equal opportunity employer, and recognise that a diverse workforce is crucial to our success as a business.

To read more, check out our careers, LinkedIn, or the great work we do with Work180.