Marketing Manager

2 days ago

Alexandria, New South Wales, Australia Bloom and Grow Australia Pty Ltd Full time $90,000 - $120,000 per year

Position Overview:We are seeking a dynamic and experienced Marketing Manager to drive the success of Bloom & Grow brands across Australia. In this pivotal role, you will develop and execute a comprehensive marketing plan that aligns with our business objectives, ensuring efficient allocation of budget resources to maximise impact. This is an exciting opportunity for a strategic thinker with a passion for marketing to make a significant contribution to our organisation.

Key Responsibilities:- Identify and leverage effective channels to promote Bloom & Grow brands, enhancing sales across e-commerce and retail partners while increasing brand awareness.

- Lead the development of the Australian marketing strategy, ensuring alignment with regional and global objectives while adapting to local market trends, consumer insights, and competition.

- Manage the Australian marketing budget to ensure optimal resource allocation and a strong return on investment.

- Utilise market research, consumer insights, and campaign analytics to inform strategic decisions and continuously enhance marketing performance.

- Collaborate with sales, brand, and operations teams to ensure cohesive brand messaging and capitalise on commercial opportunities.

- Identify and test emerging marketing trends, tools, and platforms to enhance brand engagement and conversion.

- Build and maintain local partnerships with influencers and key opinion leaders, focusing on social media collaborations to expand our community and reach.

- Drive press opportunities through strategic product seeding and campaigns by developing strong media and industry connections.

- Coordinate Bloom & Grow's participation in consumer shows, trade events, and brand activations with external partners as necessary.

- Plan and execute new product and brand launches in alignment with retail activities and e-commerce campaigns.

- Define and monitor KPIs to analyse the impact of marketing initiatives, providing actionable recommendations for optimisation.

- Provide marketing support to the sales team across both online and offline channels.

- Lead and mentor the Australian marketing function, managing the social media specialist to deliver campaigns and achieve community growth goals while collaborating with the global marketing team.

Requirements:

- Minimum of 8 years of experience in marketing, with a strong background in social media and digital marketing.

- Proven experience in merchandising and retail marketing is preferred.

- Familiarity with working alongside vendors, suppliers, and agencies is advantageous.

- Experience in people management is a plus.

Why Join Us?

- Competitive salary and benefits package

- Opportunity to lead impactful marketing initiatives and grow professionally in a supportive environment

- Be part of a passionate team committed to innovation and sustainability

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