Marketing Manager

Geelong Based Opportunity

Sick of pushing campaigns no one cares about?

Want to work somewhere that actually does the cool marketing, not just talks about it?

At Gawk, we don't sell billboard space. We build brands that stop traffic (literally).

We're loud, sassy, and proudly regional — and we're hunting for a Marketing Manager who can turn bold ideas into measurable growth.

Someone who gets strategy and storytelling, data and design, brand and bottom line.

If you can turn insights into action and content into conversation — this is your gig.

What your Hinge profile would say

• You know your way around Google Ads, SEO, HubSpot, Meta Ads, Social Media, and WordPress better than most people know a pub menu.
• You're obsessed with detail, pixels, keywords, tone, data. You notice everything.
• You've got a killer eye for video storytelling, your edits hit, your copy hooks, your campaigns move.
• You're creative, reliable, and allergic to marketing fluff.
• You don't just make noise you make impact.
• You're based in Geelong, Victoria.

So, who the F is Gawk?

We're the largest outdoor advertising company in Regional Victoria, with 450+ billboard locations and growing fast across Regional NSW and SA.

Named one of AFR's Top 100 Fastest-Growing Companies (2022), our team's grown from 9 to 40+ legends in under two years.

We pump millions into regional economies every year through our landlords, suppliers, and staff.

We bloody love Regional Australia and we're building something big.

Still not sure? Go stalk our socials. You'll get it.

What you'll be doing

You'll drive all things marketing strategy, execution, analytics, and results.

This role touches every part of Gawk: digital, outdoor, content, comms, partnerships, events, sales, agency, and merch.

Strategy & Leadership

• Build and lead Gawk's marketing strategy across digital, outdoor, and brand.
• Set goals, manage budgets, report on performance, and align with sales and leadership.
• Manage external partners, agencies, and freelancers.

Digital Marketing

• Lead SEM, PPC, and SEO (technical, on-page, AI-driven) campaigns that deliver real ROI.
• Own and manage the WordPress website structure, UX, content, optimisation.
• Write high-performing SEO copy that ranks in SERPs and AI systems.

Content & Storytelling

• Lead video production from concept to post storytelling that connects.
• Create content that builds community and showcases our people, clients, and impact.
• Manage brand assets, photography, and creative direction.

Social, PR & Communications

• Run our social channels LinkedIn, Instagram, Facebook, YouTube.
• Manage PR, press releases, and trade media relationships.
• Craft internal comms that keep the team informed and inspired.
• Shape Gawk's tone bold, smart, and unapologetically regional.

Partnerships, Activations & Events

• Coordinate brand activations, sponsorships, and events that make people talk.
• Build partnerships that grow awareness and strengthen our network.
• Manage merchandising from concept to production to delivery.

Analytics & Growth

• Own dashboards and reporting across all channels.
• Track lead gen, ROI, and campaign performance.
• Use insights to guide strategy, uncover opportunities, and drive results.

Who you are

• 4+ years in marketing with proven digital, brand, and strategic experience.
• Deep knowledge of Google Ads, GA4, Tag Manager, Meta Ads, GSC, SEO, WordPress.
• Fluent in SEO copywriting, AI SEO tools, video production, and creative direction.
• Skilled at juggling projects without dropping the ball (or the tone).
• Analytical and creative, you speak fluent data and design.
• A confident communicator and natural leader who thrives in fast-paced environments.

Why you'll love it

• You'll actually lead marketing — not just "execute the plan."
• You'll join a smart, funny team that gets sh*t done.
• You'll help grow a company redefining what regional advertising looks like.
• You'll have freedom, real career growth, and zero small talk about aircon settings.

Ready to make noise?

If you're done with mediocre marketing gigs and want to build something that actually matters — hit apply.

Or don't… but think of us every time you drive past one of our billboards.