Marketing Manager

Marketing Manager/Executive (Pre-Opening) – Crowne Plaza Geelong

Be part of a landmark hotel opening in one of Victoria's most exciting waterfront destinations

In partnership with Plenary Group, IHG Hotels & Resorts (IHG) is bringing its world-class Crowne Plaza brand to the Victorian regional city of Geelong. Scheduled to open in 2026, Crowne Plaza Geelong will redefine premium accommodation, offering a sophisticated stay for both leisure and corporate travellers. It will form part of the highly anticipated Nyaal Banyul Geelong Convention and Exhibition Centre precinct, a transformative development featuring a 1,000-seat convention centre, exhibition spaces, and a vibrant retail and hospitality hub. Located in the heart of the emerging precinct, this 200-room hotel will feature spacious suites, an extensive restaurant and bar offering, pool, gym, and meeting facilities.

As Marketing Manager (or experienced Executive), you'll report to the Director of Sales & Marketing and play a key role in delivering the hotel's overall marketing strategy while managing day-to-day initiatives. From showcasing the hotel and its event spaces to highlighting our three food & beverage outlets, you'll help shape the public identity of Crowne Plaza Geelong from pre-opening through launch and beyond.

A little taste of your day-to-day

Every day is different, but as part of the pre-opening team, you will play a key role in ensuring this new hotel is ready to welcome its first guests, including:

·  Support and contribute to the hotel's overall marketing strategy, promoting accommodation, events, and three food & beverage outlets.

·  Plan, create, and manage content across multiple channels, including websites, eDMs, brochures, signage, and social media (Instagram, Facebook, LinkedIn).

·  Oversee social media scheduling, engagement, influencer collaborations, and community management (including monitoring and responding to comments/DMs).

·  Manage and update website content (offers, landing pages, SEO-friendly copy) to ensure accuracy and relevance.

·  Design and produce marketing collateral, advertising, and promotional materials in collaboration with internal teams and external partners (photographers, videographers, agencies).

·  Develop and manage paid digital campaigns (Google Ads, Meta, Display), email marketing, and targeted contact databases.

·  Monitor, analyse, and report on performance metrics, including website traffic, campaign ROI, and social engagement.

·  Research industry trends and market opportunities, keeping the marketing calendar aligned with seasonal promotions and hotel initiatives.

·  Maintain brand consistency across all digital and physical touchpoints.

What we need from you

·  Proven marketing experience, ideally within hotels, hospitality, or tourism.

·  Strong creative skills, including graphic design (Adobe Creative Suite or Canva) and digital content creation.

·  Experience managing social media platforms, SEO, and Google Ads.

·  Excellent written and verbal communication with sharp attention to detail.

·  Highly organised, proactive, and able to manage multiple projects independently.

·  A collaborative team player with the ability to see projects through end-to-end.

·  Full working rights in Australia, with fluent English and professional presentation

What you can expect from us

Not only will you benefit from a truly unique and career-defining opportunity as part of this exciting hotel opening, but you'll receive a competitive salary that rewards all your hard work and a wide range of benefits designed to help you live your best work life – including, impressive room discounts and some of the best training in the business.

Most importantly, your career journey will be supported through our lifelong development programs, IHG career milestone celebrations, and transfer of leave entitlements as you move and grow with IHG.

Our mission is to welcome everyone and create inclusive teams where we celebrate differences and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.

So, join us and you'll become part of our ever-growing global family.

Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.