Marketing Manager

Marketing Manager – Gawk Outdoor

Sick of pushing campaigns no one cares about?

Want to work somewhere that actually does the cool marketing, not just talks about it?

At Gawk, we don't sell billboard space. We build brands that stop traffic (literally).

We're loud, sassy and proudly regional and we're hunting for a Marketing Manager who can turn bold ideas into measurable growth.

Someone who gets strategy and storytelling, data and design, brand and bottom line.

If you can turn insights into action and content into conversation, this is your gig.

What your Hinge profile would say

• You build effective strategies in your sleep and killer tactics over breakfast.
• You leave people in your wake when it comes to WOW and surprise.
• You're creative, reliable, detailed and allergic to marketing fluff BS.
• You know your way around Google Ads, SEO, HubSpot, Meta Ads, Social Media and WordPress better than most people know a pub menu.
• You don't just make noise, you make impact.

So, who the F is Gawk?

We're the largest outdoor advertising company in Regional Victoria, and growing fast across Regional NSW and SA.

Named one of AFR's Top 100 Fastest-Growing Companies (2022), our team's grown from 9 to 40+ legends in under two years.

We pump $millions into regional economies every year through our landlords, suppliers, and staff.

We bloody love Regional Australia and we're building something big.

Still not sure? Go stalk our socials. You'll get it.

What the F you'll be doing

You'll be the driver of all things marketing at Gawk. Strategy. Execution. Reporting. Results.

This role touches every part of the business: outdoor, digital, content, comms, partnerships, events, sales and merch.

Strategy & Leadership

• Build and lead Gawk's full marketing strategy across digital, outdoor, and brand.
• Set goals, manage budgets, report performance, and align with sales and leadership.
• Manage external partners, agencies and freelancers.

Digital Marketing

• Lead SEM, PPC, and SEO (technical, on-page & AI) campaigns that deliver real ROI.
• Own and manage the WordPress website, structure, UI/UX, content, and on-going optimisation.
• Write high-end SEO copy that ranks on SERPS & AI Systems and reads like a human.

Content & Storytelling

• Lead video production and storytelling from concept to post.
• Create content that builds community and showcases our people, clients and community impact.
• Manage brand assets, photography and creative direction.

Social, PR & Communications

• Run our social presence across LinkedIn, Instagram, Facebook, and YouTube.
• Manage PR and media comms, including press releases and trade relationships.
• Craft internal comms that keep the team informed and inspired.
• Enhance our brand tone and voice, bold, smart, sassy and unapologetically Gawk.

Partnerships, Activations & Events

• Coordinate brand activations, sponsorships, and events that make people talk.
• Build partnerships that strengthen our network and drive awareness.
• Manage merchandising from concept to production to delivery.

Analytics & Growth

• Own all reporting dashboards and monthly performance tracking.
• Monitor lead gen, ROI, and campaign metrics across every channel.
• Use data and insights to guide strategy, spot opportunities, and drive results.

Who you are

• 4+ years in marketing with strong digital, brand, and strategic experience.
• Deep knowledge of Google Ads, GA4, Tag Manager, Meta Ads, GSC, SEO, WordPress.
• Fluent in SEO copywriting, AI SEO tools, video production, and creative direction.
• Skilled at managing multiple projects without dropping the tone or the deadline.
• Analytical thinker with creative flair, you speak fluent data and design.
• Confident communicator and natural leader who thrives in fast-paced environments.

Why you'll love working here

• You'll actually lead marketing, not just "execute the plan."
• You'll join a smart, funny team that gets sh*t done.
• You'll help grow a company redefining what regional advertising looks like.
• You'll have freedom, real career growth, and zero small talk about aircon settings.

Ready to make noise?

If you're done with mediocre marketing gigs and want to build something that actually matters, hit apply.

Or don't… but think of us every time you drive past one of our billboards.