Manager, Lifecycle Marketing

23 hours ago

Sydney, New South Wales, Australia DoorDash Australia Full time
About the Team

As Lifecycle Marketing Manager you will be responsible for communications and programs that increase retention and engagement of our customers across email, SMS, push notifications and in-app messaging. In this role, you will own the top level Lifecycle Marketing strategy and key metrics for Australia. This person will closely collaborate with our Australian leadership and operating teams to identify business opportunities, and then work quickly to craft and implement CRM programs to move metrics for the market and over-deliver against customer expectations. 

About the Role

This is a leadership role, managing and growing a talented team of Lifecycle Marketers.You will report into the Senior Manager, Retention Marketing. This is a hybrid role, with 3 days in-office and 2 days remote. 

You're excited about this opportunity because you will…
  • Lead Lifecycle Marketing strategy and execution for Australian customers across email, push, and in-app channels, driving engagement and retention.
  • Design and optimise customer journeys including segmentation, triggers, automations, and personalised content to address key pain points and improve experience.
  • Develop and execute testing frameworks (A/B and multivariate), leveraging data to measure impact, identify trends, and continuously refine campaigns.
  • Partner with product and strategy teams to align CRM initiatives with growth priorities in a rapidly expanding market.
  • Report and recommend strategies by defining KPIs, analysing results, and shaping go-forward plans to maximise business impact in Australia.
We're excited about you because…
  • 7+ years' experience in retention marketing or customer engagement, with a proven track record of delivering profitable, multi-channel CRM programs.
  • Expertise in CRM technologies and data, including ESPs, segmentation tools, complex data structures, and reporting frameworks.
  • Strong analytical and strategic skills, able to define KPIs, optimise campaigns, and balance tactical execution with long-term strategy.
  • Proven leadership and collaboration abilities, with experience aligning cross-functional teams, managing budgets, and influencing stakeholders.
  • Deep knowledge of the Australian market, coupled with a Bachelor's degree
About DoorDash

At DoorDash, our mission to empower local economies shapes how our team members move quickly, learn, and reiterate in order to make impactful decisions that display empathy for our range of users—from Dashers to merchant partners to consumers. We are a technology and logistics company that started with door-to-door delivery, and we are looking for team members who can help us go from a company that is known for delivering food to a company that people turn to for any and all goods.

DoorDash is growing rapidly and changing constantly, which gives our team members the opportunity to share their unique perspectives, solve new challenges, and own their careers. We're committed to supporting employees' happiness, healthiness, and overall well-being by providing comprehensive benefits and perks.

Our Commitment to Diversity and Inclusion

We're committed to growing and empowering a more inclusive community within our company, industry, and cities. That's why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel. 

If you need any accommodations, please inform your recruiting contact upon initial connection.

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