Manager, Lifecycle Marketing

4 days ago

Sydney, New South Wales, Australia DoorDash Australia Full time
About the Team

As Lifecycle Marketing Manager you will be responsible for communications and programs that increase retention and engagement of our customers across email, SMS, push notifications and in-app messaging. In this role, you will own the top level Lifecycle Marketing strategy and key metrics for Australia. This person will closely collaborate with our Australian leadership and operating teams to identify business opportunities, and then work quickly to craft and implement CRM programs to move metrics for the market and over-deliver against customer expectations. 

About the Role

This is a leadership role, managing and growing a talented team of Lifecycle Marketers.You will report into the Senior Manager, Retention Marketing. This is a hybrid role, with 3 days in-office and 2 days remote. 

You're excited about this opportunity because you will…
  • Lead Lifecycle Marketing strategy and execution for Australian customers across email, push, and in-app channels, driving engagement and retention.
  • Design and optimise customer journeys including segmentation, triggers, automations, and personalised content to address key pain points and improve experience.
  • Develop and execute testing frameworks (A/B and multivariate), leveraging data to measure impact, identify trends, and continuously refine campaigns.
  • Partner with product and strategy teams to align CRM initiatives with growth priorities in a rapidly expanding market.
  • Report and recommend strategies by defining KPIs, analysing results, and shaping go-forward plans to maximise business impact in Australia.
We're excited about you because…
  • 7+ years' experience in retention marketing or customer engagement, with a proven track record of delivering profitable, multi-channel CRM programs.
  • Expertise in CRM technologies and data, including ESPs, segmentation tools, complex data structures, and reporting frameworks.
  • Strong analytical and strategic skills, able to define KPIs, optimise campaigns, and balance tactical execution with long-term strategy.
  • Proven leadership and collaboration abilities, with experience aligning cross-functional teams, managing budgets, and influencing stakeholders.
  • Deep knowledge of the Australian market, coupled with a Bachelor's degree
About DoorDash

At DoorDash, our mission to empower local economies shapes how our team members move quickly, learn, and reiterate in order to make impactful decisions that display empathy for our range of users—from Dashers to merchant partners to consumers. We are a technology and logistics company that started with door-to-door delivery, and we are looking for team members who can help us go from a company that is known for delivering food to a company that people turn to for any and all goods.

DoorDash is growing rapidly and changing constantly, which gives our team members the opportunity to share their unique perspectives, solve new challenges, and own their careers. We're committed to supporting employees' happiness, healthiness, and overall well-being by providing comprehensive benefits and perks.

Our Commitment to Diversity and Inclusion

We're committed to growing and empowering a more inclusive community within our company, industry, and cities. That's why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel. 

If you need any accommodations, please inform your recruiting contact upon initial connection.

  • Lifecycle Marketing Manager

    2 weeks ago

    Sydney, New South Wales, Australia UpGuard Full time $80,000 - $120,000 per year

    Who are we? UpGuard's mission is to make life easier for security teams. We meticulously create robust solutions that enable our customers to identify, assess, and remediate cybersecurity risk across their attack surface, vendor ecosystem, workforce, and trust relationships. Our integrated cyber risk posture management platform combines comprehensive...

  • Lifecycle Marketing Executive

    4 days ago

    Sydney, New South Wales, Australia Big Red Group Full time $90,000 - $120,000 per year

    Big Red Group is the leader in the experiences industry, connecting people with a diverse range of experiences worldwide. As we expand our footprint through partnership and products, we are building a state-of-the-art platform to empower our experience partners through technology.This platform powers iconic marketplaces like RedBalloon, Adrenaline,...

  • Lifecycle Marketing Automation

    2 days ago

    Sydney, New South Wales, Australia Contiki Full time $90,000 - $120,000 per year

    Lifecycle Marketing Automation- ContikiLocation: Bondi Junction (Hybrid)WHO WE AREContiki is the world's leading youth travel brand for 18-35s. We're all about making every moment count, from spontaneous adventures to once-in-a-lifetime experiences across the globe. Behind the scenes, we're a fast-paced, data-savvy team obsessed with connecting the right...

  • Lifecycle Marketing Automation

    2 days ago

    Sydney, New South Wales, Australia The Travel Corporation Full time $90,000 - $120,000 per year

    Lifecycle Marketing Automation - Contiki  Location: Bondi Junction (Hybrid)  WHO WE AREContiki is the world's leading youth travel brand for 18-35s. We're all about making every moment count, from spontaneous adventures to once-in-a-lifetime experiences across the globe. Behind the scenes, we're a fast-paced, data-savvy team obsessed with connecting the...

  • Lifecycle Marketing Specialist

    2 days ago

    Sydney, New South Wales, Australia Lendi Group Full time $80,000 - $120,000 per year

    Company DescriptionAbout Lendi GroupLendi Group is a market-leading digital platform business that is focused on revolutionising the entire property journey. It operates Lendi - Australia's original and #1 digital mortgage brand - and the iconic Aussie franchise.Powered by an advanced AI proprietary platform, a national network of 1,300 brokers, 230 retail...

  • Lifecycle Marketing Maneger, Onboarding

    4 days ago

    Sydney, New South Wales, Australia Asana Full time $136,000 - $163,000 per year

    The Asana Marketing team is responsible for fueling business growth and building a brand customers love. We create campaigns and content to attract new accounts and inspire current ones to grow with us, ensuring every customer realizes the full potential of our platform.As a Lifecycle Marketing Manager focusing on onboarding and adoption, you will lead the...

  • Lifecycle Marketing Specialist, 3-month Contract

    4 days ago

    Sydney, New South Wales, Australia Canva Full time $60,000 - $120,000 per year

    Company Description Job DescriptionJoin the team redefining how the world experiences design.Hey, g'day, mabuhay, kia ora, 你好, hallo, vítejteThanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.Where and how you can workAlongside our global...

  • Lifecycle Writer

    1 week ago

    Sydney, New South Wales, Australia Xero Full time $90,000 - $120,000 per year

    Our Purpose At Xero, we're here to help supercharge small businesses. We do this by automating routine tasks, surfacing actionable insights and connecting businesses with the right data, advisors and apps. When that happens, we're not only making life better for small business, we'll be building a stronger economy that can change the world.Become a core...

  • Lifecycle Campaign Planner

    4 days ago

    Sydney, New South Wales, Australia Xero Full time $90,000 - $120,000 per year

    Our PurposeAt Xero, we're here to help you supercharge your business. We do this by automating routine tasks, surfacing actionable insights and connecting businesses with the right data, advisors and apps. When that happens, we're not only making life better for small business, we'll be building a stronger economy that can change the world.How you'll make an...

  • Senior CRM Lifecycle Specialist

    4 days ago

    Sydney, New South Wales, Australia Zip Co Limited Full time

    Drive the next evolution of customer engagement at Zip, owning end-to-end lifecycle journeys that help millions of customers love every moment they spend with usJoin a close-knit team of creative and data-driven marketers who collaborate to deliver customer-first experiences at scaleHybrid working from our Sydney office, where you'll connect and innovate...