Lifecycle Marketing Manager

23 hours ago

Sydney, New South Wales, Australia Ecommerce Equation Full time $80,000 - $120,000 per year

Ecommerce Equation is a fast-growing education and training platform built for ambitious ecommerce brands. We give our members the strategies, tools, and operational frameworks they need to scale profitably online.

We're a team that's obsessed with our members, committed to delivering results, and serious about maintaining a high-output, good-vibes culture. Collaboration, transparency, and a relentless focus on what works. That's how we do business.

What you'll do

  • Lead lifecycle and retention strategies across email, CRM, and SMS to drive engagement and reduce churn.
  • Map, launch, and optimise customer journeys that reflect behaviours, milestones, and program touchpoints.
  • Write and edit persuasive copy for emails, CRM communications, and campaigns that reflect our brand voice and deliver value.
  • Plan and manage lifecycle content calendars linked to launches, events, and key initiatives.
  • Run A/B tests on subject lines, CTAs, and formats to continually improve performance.
  • Build, manage, and optimise HubSpot workflows for onboarding, nurture, engagement, and reactivation.
  • Maintain CRM health with strong segmentation, tagging, lead scoring, and compliance best practices.
  • Track, analyse, and report on lifecycle metrics including churn, engagement, and conversion.
  • Build dashboards and deliver insights to stakeholders on campaign effectiveness and opportunities for improvement.
  • Collaborate with Marketing, Sales, and Member Experience teams to align communications with business goals and member needs.

What you'll bring

  • 4–6 years of experience in retention, CRM, or lifecycle marketing, ideally in B2B, tech, education, or high-touch service industries.
  • High attention to detail with proven ability to run QA processes, troubleshoot campaign issues, and maintain consistency across large-scale marketing programs.
  • Advanced HubSpot user with experience in workflows, list segmentation, reporting, and lifecycle automations.
  • Strong copywriting skills with the ability to craft conversion-optimised messaging across multiple formats and tones.
  • You're confident with CRM metrics, campaign attribution, lead scoring, and data interpretation.
  • You're a fast, hands-on marketer who can build, launch, and iterate without needing layers of support.
  • Experience working cross-functionally with multiple teams.
  • You're a strategic thinker who's also comfortable with the details, and able to zoom in and out as needed.

Why Ecommerce Equation?

  • We're not just another player in the ecommerce space; we're the rocket ship behind some of Australia's (and now the US's) most ambitious founder-led brands.
  • Founded by ex-agency founder and ecommerce weapon Jay Wright, we've helped hundreds of brands go from plateauing to skyrocketing, and we're just getting started.
  • We're a tight-knit team that values data, creative thinking and winning together
  • We're a high-growth team building something big (and fun). If you're looking for meaningful work, a clear path for growth, and a crew that's going places, folks, this is it.

Sounds like you? Apply now Questions? Please reach out to our Talent Manager at

.

  • Lifecycle Marketing Manager

    1 week ago

    Sydney, New South Wales, Australia F45 Training Full time

    Are you an experienced marketer who is passionate about creating engaging customer experiences that truly resonate? If you answered yes, then we have an incredible opportunity waiting for you in a brand new roleAt F45, we are looking for a dynamic and creative Lifecycle Marketing Manager to join our growing team.As the Lifecycle Marketing Manager, you'll be...

  • Lifecycle Marketing Manager

    3 days ago

    Sydney, New South Wales, Australia Ecommerce Equation Group Full time

    This is a Lifecycle Marketing Manager role with Ecommerce Equation Group based in Sydney, NSW, AU == Ecommerce Equation Group ==Role Seniority - mid levelMore about the Lifecycle Marketing Manager role at Ecommerce Equation GroupLifecycle Marketing ManagerWork Type: Full-time Location: Sydney CBD, Hybrid Department: MarketingEcommerce Equation is built on...

  • Marketing Lifecycle Manager

    1 week ago

    Sydney, New South Wales, Australia beBeeLeadership Full time $150,000 - $180,000

    Transforming workplaces is our mission. We empower working teams to improve continuously.Key ResponsibilitiesDevelop lifecycle marketing strategies that drive revenue growth, customer activation, expansion and retention.Lead a team of lifecycle marketing professionals and foster innovation and continuous improvement.Collaborate with cross-functional teams...

  • Lifecycle Marketing Manager

    1 week ago

    Sydney, New South Wales, Australia Latitude It Full time

    Start up business within a well established and popular Australian brand- Hybrid working model and a CBD office location- A role with ownership, help develop the CRM and lifecycle marketing strategyAs the Lifecycle Marketing Manager, you will be responsible for developing and executing campaigns across various stages of the customer journey, from acquisition...

  • Lifecycle Marketing Manager

    3 weeks ago

    Sydney, New South Wales, Australia TPG Telecom Group Full time

    The role of the Lifecycle Marketing Manager is responsible for leading and owning the annual lifecycle marketing plan, focused on driving customer activation, engagement and retention through CRM automation and triggered CRM lifecycle campaigns.We are looking for an established performer with strong CRM Campaign skills that proactively and confidently builds...

  • Lifecycle Marketing Manager

    2 weeks ago

    Sydney, New South Wales, Australia TPG Telecom Group Full time

    The role of the Lifecycle Marketing Manager is responsible for leading and owning the annual lifecycle marketing plan, focused on driving customer activation, engagement and retention through CRM automation and triggered CRM lifecycle campaigns.We are looking for an established performer with strong CRM Campaign skills that proactively and confidently builds...

  • Lifecycle Marketing Manager

    3 days ago

    Sydney, New South Wales, Australia Tpg Telecom Full time

    Hybrid working arrangement, mix of working from home and the office- Exciting time to join a top 100 ASX listed business with big goals- Highly supportive and fun team environmentThe role of the Lifecycle Marketing Manager is responsible for leading and owning the annual lifecycle marketing plan, focused on driving customer activation, engagement and...

  • Lifecycle Marketing Manager

    1 week ago

    Sydney, New South Wales, Australia S2M Full time

    International Fintech launching in Australia- Unlimited career growth potential- $130k to $155k package depending on experienceThis innovative fintech business has developed an award winning and world leading technology. After several years of success overseas, they are now looking to bring the product offering to Australia, and require a Lifecycle Marketing...

  • Lifecycle Marketing Manager

    7 days ago

    Sydney, New South Wales, Australia Big Red Group Full time

    Big Red Group is the largest experience network in Australia and New Zealand. A powerful connector that provides more than 3000 experience operators with quality customers and the tourism industry with trusted intelligence and partnership.Australian owned, Big Red Group operates an industry-leading platform, enabling the wholesale distribution of experiences...

  • Lifecycle Marketing Manager

    3 weeks ago

    Sydney, New South Wales, Australia Tinybeans Pty Limited Full time

    LocationRemote-first (Australia, Canada - preference for AEST / PDT time zone)Employment TypeFull-timeReports toHead of MarketingAbout usAt Tinybeans, we help families share and preserve the memories that matter most. We're building the world's most trusted platform for private photo-sharing, memory preservation, and family connection. As we scale our...