
Lifecycle Marketing Automation
3 days ago
Lifecycle Marketing Automation
- Contiki
Location: Bondi Junction (Hybrid)
WHO WE ARE
Contiki is the world's leading youth travel brand for 18-35s. We're all about making every moment count, from spontaneous adventures to once-in-a-lifetime experiences across the globe. Behind the scenes, we're a fast-paced, data-savvy team obsessed with connecting the right people to the right trips at the right time. That's where you come in.
About the Role
We're looking for a Salesforce Marketing Cloud Specialist to play a key role in delivering personalised, data-driven customer communications. You'll support the design, execution, and optimisation of email campaigns and automated journeys that enhance the customer experience across the full lifecycle.
What You'll Be Doing
- Build, test, and deploy email campaigns in Salesforce Marketing Cloud (SFMC).
- Design and optimise automated journeys across customer lifecycle stages (onboarding, re-engagement, cross-sell, post-travel).
- Leverage customer data and behavioural triggers to deliver timely, personalised communications across channels.
- Use Marketing Cloud Personalisation to build recipes and power dynamic experiences.
- Create and manage audience segments in Contact Builder using SQL.
- Implement and test dynamic content with AMPscript.
- Develop and maintain modular templates using HTML/CSS.
- Monitor and analyse campaign performance, highlighting opportunities to optimise engagement and conversion.
- Ensure compliance with GDPR and internal data governance policies.
- Partner with marketing, data, and creative teams to deliver campaigns on brief and on time.
- Stay ahead of platform updates and best practices to continuously improve campaign execution.
What You Bring
- 2+ years of hands-on SFMC experience (Email Studio, Journey Builder, Automation Studio).
- Proficiency in SQL for segmentation and reporting.
- Strong knowledge of AMPscript and HTML/CSS.
- Experience with Marketing Cloud Personalisation (advantageous).
- Solid understanding of QA, testing, and reporting for campaigns.
- Ability to work collaboratively with cross-functional teams.
- A data-driven mindset with proven ability to optimise campaigns through insights.
- Confidence working with large datasets, complex logic, and cross-channel triggers.
- A solutions-oriented approach with enthusiasm for deepening SFMC expertise.
- Must:
Salesforce Certified Marketing Cloud Email Specialist - Must:
Salesforce Certified Marketing Cloud Administrator - Nice to have:
Salesforce Certified Marketing Cloud Consultant and/or Salesforce Certified Marketing Cloud Developer
What Success Looks Like
- Improved open, click-through, and conversion rates across lifecycle journeys.
- Reduction in manual sends through scalable automation.
- Increased repeat bookings and customer lifetime value.
- Zero QA errors and on-time campaign launches.
- Actionable A/B test learnings that fuel continuous growth.
Why Join Us?
- Travel perks - exclusive staff discounts for you, your family and your friends
- Paid volunteer leave - 2 days each year to give back to a cause you care about
- Parental leave - 12 weeks paid for eligible employees
- Personal development - access to coaching, courses and a $2,000 annual training fund
- Retail discounts and Employee Assistance Program
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