Lifecycle Marketing Automation

4 days ago

Sydney, New South Wales, Australia Contiki Full time $90,000 - $120,000 per year

Lifecycle Marketing Automation
- Contiki

Location: Bondi Junction (Hybrid)

WHO WE ARE

Contiki is the world's leading youth travel brand for 18-35s. We're all about making every moment count, from spontaneous adventures to once-in-a-lifetime experiences across the globe. Behind the scenes, we're a fast-paced, data-savvy team obsessed with connecting the right people to the right trips at the right time. That's where you come in.

About the Role

We're looking for a Salesforce Marketing Cloud Specialist to play a key role in delivering personalised, data-driven customer communications. You'll support the design, execution, and optimisation of email campaigns and automated journeys that enhance the customer experience across the full lifecycle.

What You'll Be Doing

  • Build, test, and deploy email campaigns in Salesforce Marketing Cloud (SFMC).
  • Design and optimise automated journeys across customer lifecycle stages (onboarding, re-engagement, cross-sell, post-travel).
  • Leverage customer data and behavioural triggers to deliver timely, personalised communications across channels.
  • Use Marketing Cloud Personalisation to build recipes and power dynamic experiences.
  • Create and manage audience segments in Contact Builder using SQL.
  • Implement and test dynamic content with AMPscript.
  • Develop and maintain modular templates using HTML/CSS.
  • Monitor and analyse campaign performance, highlighting opportunities to optimise engagement and conversion.
  • Ensure compliance with GDPR and internal data governance policies.
  • Partner with marketing, data, and creative teams to deliver campaigns on brief and on time.
  • Stay ahead of platform updates and best practices to continuously improve campaign execution.

What You Bring

  • 2+ years of hands-on SFMC experience (Email Studio, Journey Builder, Automation Studio).
  • Proficiency in SQL for segmentation and reporting.
  • Strong knowledge of AMPscript and HTML/CSS.
  • Experience with Marketing Cloud Personalisation (advantageous).
  • Solid understanding of QA, testing, and reporting for campaigns.
  • Ability to work collaboratively with cross-functional teams.
  • A data-driven mindset with proven ability to optimise campaigns through insights.
  • Confidence working with large datasets, complex logic, and cross-channel triggers.
  • A solutions-oriented approach with enthusiasm for deepening SFMC expertise.
  • Must:
    Salesforce Certified Marketing Cloud Email Specialist
  • Must:
    Salesforce Certified Marketing Cloud Administrator
  • Nice to have:
    Salesforce Certified Marketing Cloud Consultant and/or Salesforce Certified Marketing Cloud Developer

What Success Looks Like

  • Improved open, click-through, and conversion rates across lifecycle journeys.
  • Reduction in manual sends through scalable automation.
  • Increased repeat bookings and customer lifetime value.
  • Zero QA errors and on-time campaign launches.
  • Actionable A/B test learnings that fuel continuous growth.

Why Join Us?

  • Travel perks - exclusive staff discounts for you, your family and your friends
  • Paid volunteer leave - 2 days each year to give back to a cause you care about
  • Parental leave - 12 weeks paid for eligible employees
  • Personal development - access to coaching, courses and a $2,000 annual training fund
  • Retail discounts and Employee Assistance Program

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