Lifecycle Marketing Manager

Who are we? UpGuard's mission is to make life easier for security teams. We meticulously create robust solutions that enable our customers to identify, assess, and remediate cybersecurity risk across their attack surface, vendor ecosystem, workforce, and trust relationships. Our integrated cyber risk posture management platform combines comprehensive security ratings, instant risk assessments, templated security questionnaires, threat intelligence capabilities, and agentic AI to give organizations a holistic view of their risk surface
The Marketing team at UpGuard includes multiple marketing and design functions, including Product Marketing, Demand Gen, Marketing Ops, Content Marketing, SEO, Community, Design, and Video. UpGuard's vision is to become a leader in the markets we play in (Cyber VRM, Attack Surface Management) by providing a best-in-class SaaS platform for organizations to manage their third-party risk and external attack surface. Our purpose as a Marketing team is to facilitate this goal by growing UpGuard with a repeatable and scalable marketing engine and a leading brand
Where does this role fit in? This Lifecycle Marketing Manager role is a strategic part of the Demand Generation organisation, sitting within the marketing team. This position is the primary driver of funnel efficiency and conversion velocity, acting as the bridge between lead generation and sales readiness
What will you do? Own Mid-Funnel Strategy: Design and manage all automated nurture streams, triggered campaigns, and sales handoff programs. Build Smart Journeys: Develop and execute highly personalised buyer journeys based on firmographics, behaviour, and intent data to ensure timely and relevant engagement. Develop Content Frameworks: Drive the mid-funnel messaging and content strategy, focusing on educational content, objection-handling, and re-engagement campaigns for stalled leads. Collaborate with Sales & BDRs: Work with the Business Development team to align on messaging, timing, and lead readiness, ensuring seamless follow-up on hand-raisers and event attendees. Measure & Optimise: Continuously track the performance of all lifecycle programs, focusing on key metrics like conversion rates and time-to-SQL, and iterate to improve funnel velocity. What will you bring? Lifecycle Marketing Expertise: 5+ years of experience in B2B lifecycle, email, or marketing roles, ideally within a SaaS or technology environment. Funnel and Buyer Journey Knowledge: A deep understanding of buyer journeys, funnel stages, and how to align marketing programs with sales needs. Technical Proficiency: Strong hands-on experience in building and managing multi-step, personalised workflows and segmentation within marketing automation platforms, particularly HubSpot. Interpersonal Skills: Proven ability to work closely and effectively with sales development teams to align on strategy and execution. Data-Driven Mindset: The desire and ability to continuously test, learn, and iterate programs based on performance metrics. What will give you and edge? Experience with Intent Data: Familiarity with leveraging intent signals to create timely and highly relevant nurture programs. Advanced Nurture Skills: A proven ability to design and implement sophisticated lifecycle scoring models or re-engagement strategies for dormant leads. Full-Funnel Perspective: A strong understanding of how the full funnel works and how to optimise conversions from MQL to closed-won. What's in it for you? Monthly Lifestyle subsidy: Our employees use this for financial, physical, and mental well-being WFH set-up allowance: To ensure you have the right environment to work in, we will help you get set up within your first 3 months at UpGuard $1,500 USD annual Learning & Development allowance: To support your career development, all team members will be able to expense development opportunities against this allowance Generous Annual Leave/PTO allowances: Time to recharge your batteries 18 weeks paid Parental Leave: Irrespective of parenting role Personal Leave Allowance: This includes sick & carer's leave Fully remote working environment: While we have physical offices in Sydney & Hobart, we do not mandate compulsory attendance Top-spec hardware: All team members will be provided with top-spec laptops for their roles #LI-BW
UpGuard is a Certified Great Place to Work in the US, Australia, UK and India, establishing its position as a leading global technology employer. 99% of team members agree that UpGuard is a great place to work, apply now to find out why
As an Equal Employment Opportunity and Affirmative Action Employer, qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status
For applications to positions in the United States, please note, at this time we can only support hiring in the following US states: CA, MD, MA, IL, OR, WA, CO, TX, FL, PA, LA, MO, or DC
Before starting work with us, you will need to undertake a national police history check and reference checks. Also please note that at this time, we cannot support candidates requiring visa sponsorship or relocation.

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