Lifecycle Marketing Manager

1 day ago

Sydney, New South Wales, Australia Workyard Full time $80,000 - $120,000 per year

Workyard is a growing startup focussed on the U.S construction and trades markets, operating in an industry where $300 billion is spent annually on labor. We are developing an industry changing technology SaaS solution to manage labor for construction companies. Through a unique approach into the market, we are fundamentally changing the experience for both companies and workers by adding trust, transparency, and technology to the labor management process.

We're hiring a Lifecycle Marketing Manager to own the strategy and execution of how we engage, retain, and grow our customer base through high-impact marketing programs. This is a senior individual contributor role that will report to our VP of Growth and partner closely with Product, Customer Success, and Sales.

Your mission: drive product adoption, maximize customer lifetime value, and turn our users into raving fans.

You'll orchestrate customer-facing communications across channels and touchpoints - building the roadmap, systems, and creative campaigns that fuel engagement, upsell/cross-sell outcomes, and long-term retention.

This is a hybrid role: 2 days in our Sydney office (Surry Hills), 3 days remote

Responsibilities:

  • Use your unique ability to understand and empathize with our customers to lead the customer engagement strategy across the customer lifecycle. Our end users are human, after all, so creativity, empathy, appropriate humour and creative execution are as important in this role as your ability to use data and technology to build campaigns.

  • Own GTM plans for new product and feature launches, partnering with Product to define launch goals and build messaging, rollout plans, and adoption playbooks.

  • Develop programs to drive upsell and cross-sell, working in tight alignment with Sales and Customer Success to surface the right message at the right time.

  • Define and build the customer engagement tech stack - we currently use Intercom and Amplitude, and are open to evolving the stack based on your expertise.

  • Collaborate cross-functionally with CS, Sales, and Product to turn insights into compelling customer communications and campaigns.
    Measure and improve key metrics like product adoption, upsell revenue, and retention - always laddering up to ARPU growth.

Requirements:

  • 5+ years in B2B SaaS marketing, with at least 2 years focused on customer or product marketing.

  • Proven experience launching features or products and driving measurable adoption.

  • Strong cross-functional operator who thrives working with Product, CS, and Sales teams.
    Able to own end-to-end execution — from strategy to content to systems.
    Deeply curious, creative, and data-driven — you're always testing, learning, and iterating.
    Comfortable using and evaluating tools like Intercom and Amplitude, with an eye for scalable systems.

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