Social Media Marketing Manager

About us

M87 is an Australian electronic music events and touring agency presenting international and local artists across Melbourne/Naarm and beyond. Recent guests include
FJAAK, Elli Acula, Clouds
and a deep roster of emerging talent. We're small, fast, and creative, with a
unique
aesthetic we plan to retain. Every team member directly shapes our culture, our shows, and our community.

What we are looking for

• Someone with a slick
  creative eye
  that thinks outside the box when it comes to content creation and marketing
  .
• End-to-end social ownership:
  Plan, schedule, and publish across Instagram, TikTok, Facebook, YouTube Shorts (and emerging platforms) with a consistent, distinct M87 voice and look.
• Strong

attention to detail.
- Content production:
Capture on-site (BTS, crowd, artist moments), cut reels/shorts quickly, and package assets for pre-announce, announce, on-sale, and show-week pushes.
- Creative direction & brand guardianship:
Maintain M87's visual language; brief designers and videographers; build reusable templates and toolkits that speed delivery without losing edge.
- Campaign implementation:
Build
rollout plans
for each show (timelines, asset lists, channel mix), coordinate approvals, and ensure on-time delivery.
- Community & creator partnerships:
Manage DMs/comments, cultivate micro-creators/UGC, coordinate giveaways, and liaise with artists, agents, and venues for cross-posting.
- Email & CRM light-touch:
Draft and send show announcements/recaps; segment lists; A/B test subject lines and layouts.
- Reporting & insights:
Weekly snapshots and post-mortems covering growth, engagement, and sales impact; translate data into next-campaign improvements.
- On-site support (as needed):
Content capture, live posting, asset wrangling, and rapid turnaround edits during show windows.
- Collaboration:
Work with Touring/Ops on timelines; Ticketing on links/UTMs; Finance on budgets; Production on schedules to ensure
seamless activation
from announce to aftermovie.

What you bring

• 2–4+ years
  in social/marketing for music, nightlife, events, or youth culture brands.
• Strong portfolio of
  short-form video
  (reels/shorts/TikTok) and static content that performs.
• Proficiency in
  Adobe Creative Cloud
  (Premiere Pro/After Effects/Photoshop) or
  Final Cut Pro
  , plus Canva for fast turnarounds.
• Strong knowledge of Australian Dance Music scene
• Aesthetically pleasing edits and content that are up to date with modern day marketing.
• Comfortable switching between hype posts, informative show comms, and brand storytelling.
• Organised, deadline-driven, and calm under pressure - able to juggle multiple shows and priorities.
• Comfortable on-site at events (nights/weekends as required), capturing content.

Always good to have

• Experience marketing
  electronic music
  specifically (genres, scenes, communities).
• Practical knowledge of
  Meta Ads Manager
  and (ideally) TikTok Ads: audience builds, creative testing, pixels/UTMs, and conversion tracking.
• Familiarity with
  Resident Advisor/Eventbrite
  campaign flows, smart links, and tracking.
• Basic motion graphics for titles/lower-thirds; camera know-how (phone + mirrorless).
• Email platforms (Mailchimp/Klaviyo) and lightweight CRM segmentation.
• Relationships with local creators, photographers, videographers, and media pages.
• Paid social & performance: Set up/optimise paid campaigns (Meta/TikTok), manage budgets, audiences, and creatives; track CTR/CPA/ROAS and drive conversions to RA/Eventbrite.

Why join M87?

• Shape the
  social voice and visual identity
  of a fast-growing events brand.
• Direct impact: see your work translate into
  tickets sold and packed dance floors
  putting a smile on peoples faces.
• Work closely with international and local artists and an ambitious, collaborative crew.
• Join an emerging company that has a soul focus on delivering awesome shows for punters.
• Hybrid flexibility with free tickets to all shows + additional perks.
• Room to work across different areas within the company

To Apply

Head to the link in our Instagram bio.