Social Media Marketing Manager

2 weeks ago

Melbourne, Victoria, Australia M87 Full time $60,000 - $80,000 per year

About us

M87 is an Australian electronic music events and touring agency presenting international and local artists across Melbourne/Naarm and beyond. Recent guests include
FJAAK, Elli Acula, Clouds
and a deep roster of emerging talent. We're small, fast, and creative, with a
unique
aesthetic we plan to retain. Every team member directly shapes our culture, our shows, and our community.

What we are looking for

  • Someone with a slick
    creative eye
    that thinks outside the box when it comes to content creation and marketing
    .
  • End-to-end social ownership:
    Plan, schedule, and publish across Instagram, TikTok, Facebook, YouTube Shorts (and emerging platforms) with a consistent, distinct M87 voice and look.
  • Strong

attention to detail.
- Content production:
Capture on-site (BTS, crowd, artist moments), cut reels/shorts quickly, and package assets for pre-announce, announce, on-sale, and show-week pushes.
- Creative direction & brand guardianship:
Maintain M87's visual language; brief designers and videographers; build reusable templates and toolkits that speed delivery without losing edge.
- Campaign implementation:
Build
rollout plans
for each show (timelines, asset lists, channel mix), coordinate approvals, and ensure on-time delivery.
- Community & creator partnerships:
Manage DMs/comments, cultivate micro-creators/UGC, coordinate giveaways, and liaise with artists, agents, and venues for cross-posting.
- Email & CRM light-touch:
Draft and send show announcements/recaps; segment lists; A/B test subject lines and layouts.
- Reporting & insights:
Weekly snapshots and post-mortems covering growth, engagement, and sales impact; translate data into next-campaign improvements.
- On-site support (as needed):
Content capture, live posting, asset wrangling, and rapid turnaround edits during show windows.
- Collaboration:
Work with Touring/Ops on timelines; Ticketing on links/UTMs; Finance on budgets; Production on schedules to ensure
seamless activation
from announce to aftermovie.

What you bring

  • 2–4+ years
    in social/marketing for music, nightlife, events, or youth culture brands.
  • Strong portfolio of
    short-form video
    (reels/shorts/TikTok) and static content that performs.
  • Proficiency in
    Adobe Creative Cloud
    (Premiere Pro/After Effects/Photoshop) or
    Final Cut Pro
    , plus Canva for fast turnarounds.
  • Strong knowledge of Australian Dance Music scene
  • Aesthetically pleasing edits and content that are up to date with modern day marketing.
  • Comfortable switching between hype posts, informative show comms, and brand storytelling.
  • Organised, deadline-driven, and calm under pressure - able to juggle multiple shows and priorities.
  • Comfortable on-site at events (nights/weekends as required), capturing content.

Always good to have

  • Experience marketing
    electronic music
    specifically (genres, scenes, communities).
  • Practical knowledge of
    Meta Ads Manager
    and (ideally) TikTok Ads: audience builds, creative testing, pixels/UTMs, and conversion tracking.
  • Familiarity with
    Resident Advisor/Eventbrite
    campaign flows, smart links, and tracking.
  • Basic motion graphics for titles/lower-thirds; camera know-how (phone + mirrorless).
  • Email platforms (Mailchimp/Klaviyo) and lightweight CRM segmentation.
  • Relationships with local creators, photographers, videographers, and media pages.
  • Paid social & performance: Set up/optimise paid campaigns (Meta/TikTok), manage budgets, audiences, and creatives; track CTR/CPA/ROAS and drive conversions to RA/Eventbrite.

Why join M87?

  • Shape the
    social voice and visual identity
    of a fast-growing events brand.
  • Direct impact: see your work translate into
    tickets sold and packed dance floors
    putting a smile on peoples faces.
  • Work closely with international and local artists and an ambitious, collaborative crew.
  • Join an emerging company that has a soul focus on delivering awesome shows for punters.
  • Hybrid flexibility with free tickets to all shows + additional perks.
  • Room to work across different areas within the company

To Apply

Head to the link in our Instagram bio.

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