Social Media Manager

3 days ago

Melbourne, Victoria, Australia Royal Canin Full time $60,000 - $120,000 per year

At Royal Canin, we're driven by a passion for pets and a commitment to science-led nutrition. In this
Social Media Manager
role with Royal Canin, you'll shape and executing social media strategies and content that drive engagement, increase brand awareness, and align with our overall marketing objectives. This role requires a deep understanding of social media platforms, trends, and analytics, as well as a passion for storytelling and community building.

You'll collaborate with teams across Brand & Pet Owner Experience, Marketing, Corporate Affairs, and Sales—locally and globally—to bring our purpose to life online. This includes content creation, performance reporting, and participating in cross-market conversations, including occasional out-of-hours meetings.

If you're passionate about pets, storytelling, and digital communities, we'd love to hear from you.

What are we looking for?

  • Degree qualified in Marketing, Communications, or a related field, with 3–5 years of hands-on social media experience in a brand or agency setting.
  • Skilled in project management, with the ability to develop clear briefs for agencies and manage multiple projects in a fast-paced environment.
  • Expert in social media channels and the role they play in engaging shoppers and driving desired outcomes across the full marketing funnel
  • Strong knowledge of specific platforms such as META business manager, TikTok, YouTube, Google analytics; coupled with expertise in influencer marketing.
  • A strong content creator and storyteller, with excellent writing and editing skills to craft engaging, pet-focused content.

What would be your key responsibilities?

  • Social Media Content Lead:
    In collaboration with the Media Acceleration Lead, create and implement a comprehensive social media strategy aligned with marketing and business goals.
  • Social Community Management:
    Support the community managers with proactive posting and social monitoring.
  • Influencer Strategy Lead:
    Lead the execution of the social influencer strategy including liaising with the influencer agency, campaign breifs, and management of the day-to day.
  • Administration:
    Responsible for processing invoices with our vendors and raising Purchase Orders to following financial procedures for processing payments and budget reconciliation.

What can you expect from Royal Canin?

  • Join a purpose driven company in an exciting period of growth, with premium brands recommended by animal health professionals.
  • Individualised career progression with a focus on you and your career goals. Best-in-class learning and development support from day one, including access to our in-house Mars University.
  • A culture that is collaborative, dynamic, supportive, and fun.
  • A company truly passionate about the health of pets, people and the planet with opportunities to support our community partners- including the RSPCA and Seeing Eye Dogs Australia and Blind & Low Vision Guide Dogs in New Zealand
  • Your loved ones matter, including your pets. We provide complimentary Royal Canin pet food for your cat or dog. Dogs are also welcome in our offices.

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