Gym General Manager Sales, Systems

2 days ago

South Melbourne, Victoria, Australia 68c66bf3-6ff2-43d6-afcd-94439507d276 Full time $80,000 - $120,000 per year
About the role

You'll own the front end of growth (leads → trials → members), keep retention strong, and lead a mixed team of coaches and front-desk/admin. You'll work confidently in our CRM to move leads through pipelines, keep notes/tasks up to date, and communicate clearly with members, staff, and partners.

What you'll do
  • Drive sales: Speed-to-lead, trial conversion, reactivations, referrals, local partnerships.
  • Lift retention: Member relationships, save-plays, milestones/celebrations, reviews.
  • Lead the team: Hire, roster, coach, and hold a mixed team to clear standards.
  • Run the rhythm: Daily huddles, weekly priorities, clean handovers/open–close.
  • Work the CRM: Keep pipelines clean, next actions set, follow-ups done.
  • Manage partners: Brief and quality-check marketing/content/ads agencies.
  • Be the face: Floor presence that builds trust, community, and word of mouth.
  • Prep for scale: Help document how we win so it's repeatable across sites.
You'll be great at this if you
  • Are a seasoned sales operator (fitness, hospitality, retail memberships, or similar).
  • Have backbone: calm under pressure, direct communicator, high accountability.
  • Are systems-minded: you keep things organised and consistent.
  • Are comfortable in a CRM (moving leads, notes, tasks) and reading basic reports.
  • Build relationships naturally, members know you, staff trust you, partners respect you.
  • Lead from the front and handle tough conversations well.
Nice to have
  • Prior gym/studio management or S&C background
  • Turnaround or new-site launch experience
Why join us
  • Real autonomy to build the team and day-to-day rhythm
  • Clear runway to multi-site leadership as we expand
  • Competitive base + super, with performance bonus structure
  • Free membership + family discounts
How to apply (stand out in 10 minutes)

Email with subject "GM - South Melbourne":

  1. CV or LinkedIn
  2. Short note (5–8 lines) on your biggest membership growth and retention wins
  3. Optional: 2-minute video: "How I'd increase trials→members in 30 days at your gym]"

Applicants must have Australian work rights. We value diverse backgrounds and hire for capability and character.

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