CRM Manager

About the Company

Henne is one of Australia's most recognisable contemporary fashion brands, known for its clean aesthetic, elevated essentials, and strong connection with its community. The business is founder-led, fast-moving, and deeply collaborative. With a strong retail footprint and a high-performing eCommerce channel, Henne is entering its next phase of growth and doubling down on customer experience, retention, and loyalty.

You'll join a small but mighty digital and brand team with strong creative and analytical capability. The environment is hands-on, energetic, and focused on building meaningful customer relationships through data, brand storytelling, and thoughtful experiences.

About the Role

As CRM Manager, you'll own Henne's end-to-end CRM, retention, and loyalty strategy. Your work will shape how customers discover the brand, engage with it, and return again and again.

You'll design lifecycle journeys that drive LTV and repeat purchase, evolve the loyalty program into a community-led experience, and build deep segmentation that fuels smarter campaigns. You'll partner with digital, brand, creative, and retail to unify customer data and create consistent customer experiences across every touchpoint.

This is a strategic, hands-on role where your decisions will directly influence revenue, retention, and customer satisfaction.

Your remit includes

• Defining and implementing lifecycle journeys across email, SMS, and in-app
• Evolving the loyalty program with the Brand Manager, focusing on emotional connection and community
• Growing segmentation depth, active users, and campaign performance through actionable insights
• Collaborating across teams to unify in-store and online data into a single customer view
• Leading CRM-led success across major trade moments such as Black Friday and Boxing Day

Ideal Candidate

You're an experienced CRM Manager from a premium retail, eCommerce, or lifestyle brand. You love using data to solve real problems, and you understand how to build loyalty beyond discounts.

You bring:

• Proven CRM experience in a premium retail, lifestyle, or DTC brand

• Strong understanding of lifecycle, segmentation, LTV, and retention

• Hands-on capability with Klaviyo and Yotpo

• Confidence reading and reporting on campaign performance

• Ability to manage agencies and internal stakeholders with commercial and creative empathy

• A strategic mindset, paired with the willingness to roll up your sleeves and execute

You understand the balance between data-led decision making and brand-focused storytelling, and you thrive in a founder-led environment with high energy around product drops, campaigns, and collaborations.

Apply Now

If you're excited by the idea of shaping customer connection for a fast-growing, design-led brand, I'd love to hear from you.

For a confidential conversation, connect with Nicole Cooke – Six Degrees Executive on

Six Degrees Executive acknowledges the Traditional Custodians of the lands on which we work and live. We are also committed to equal opportunity and strive to promote diversity, inclusion, belonging, flexibility, and accessibility in all that we do.
Should you require assistance in your interactions with us or through a recruitment process, please let us know so we can provide adjustments for you.