Social Media Coordinator

2 days ago

Sydney, New South Wales, Australia BABYBOO Fashion Full time $60,000 - $90,000 per year

Why Babyboo?

Founded in 2011, Babyboo started as a small side hustle which quickly blossomed into an iconic global fashion e-commerce powerhouse operating in over 145 countries. We are recognised as one of Australia's fastest growing e-commerce businesses, and we are only getting started.

Our vision is to empower women to step into every moment of life with confidence, owning their spotlight through elevated style, bold femininity, and unforgettable moments. We believe our clothes won't change the world, but the women wearing them will.

Our mission is to become the world's most iconic and loved fashion brand for occasionwear—by delivering world-class client experiences both digitally and offline, and cultivating a global cult-community immersed in the Babyboo world.

The opportunity

As the Social Media Coordinator you will:

  • Plan and map out social content ideas for upcoming campaigns and social photoshoots
  • Collaborate with the broader team on social media campaigns and strategic projects ensuring we drive social excellence and quality, growth, high engagement and brand awareness
  • Focus on supporting content creation through editing high volume Instagram & Tiktoks in a timely manner without compromising quality, ensure high performance results as well as owning social/campaign imagery editing for marketing channels use.
  • Support execution across; social media post scheduling, curating social feeds, copywriting social captions, photoshoot post production and more
  • You will monitor social trends, pop culture and reporting ensuring Babyboo stays ahead of the curve in the industry
  • Own social community management for the brand
  • Own social media admin across the marketing calendar updates, social calendars, weekly competitor reports and ownership of the social content library.

You are

  • Social media obsessed, with experience in social media platforms for an e-commerce or consumer business is preferable
  • Exceptional at organisation and have a keen eye for detail
  • Skilled in video editing for Instagram reels and Tiktoks (experience with CapCut is a plus)
  • Passionate about the fashion industry and have experience in curating content that aligns with fashion brand aesthetics
  • A confident communicator with the ability to collaborate with various stakeholders and teams across a business
  • Enjoy and thrive working in a fast paced environment, focused on growth and results.

What's in it for you?

You will be joining a fashion e-commerce business who is fast, focused and fiercely ambitious. Every team member is empowered to lead, innovate, and operate at a high standard. We care deeply about our customers, our craft, and our crew and have built a culture which demonstrates that.

We aren't just building a fashion brand, we are building a movement and every team member gets the chance to make a real difference here. We offer a hybrid working model with a beautiful Sydney based office plus staff discount as well as lots of other perks, and we're only just beginning…

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