Senior CRM Specialist

Who we areEmployment Hero is on a mission to make employment easier and more valuable for everyone. Our Employment Operating System brings hiring, HR, payroll and benefits into an all-in-one solution.Since our inception in 2014, we've scaled to a $2 billion valuation and gained a presence in 6 countries globally - Australia, New Zealand, Singapore, Malaysia, the UK and Canada. We now service over 300,000 businesses and more than 2 million employees.The EH WayAt Employment Hero, we're proud of our unique DNA, which we call The EH Way.We are Mission First - everything we do (from what we work on, to how we allocate capital and where we focus) is driven by our MissionWe are Remote First - we champion a remote environment with a preference for asynchronous communication and a high degree of autonomyWe are AI First - we are committed to using AI to accelerate our mission; AI is not just a tool, it's a fundamental part of how we operate, innovate, and scaleWe are Apolitical - we do not take a position on political or social topics, unless it relates to our MissionWe Live by Our Values - we role model our values 100% of the timeWe Expect High Performance - we set a high standard and we're not satisfied with being averageThis role can be based anywhere inAustralia.This roleReporting to our CRM Manager, you'll support and execute on a range of various marketing programs, as well as lead the global email strategy for our partner growth and retention. Your day-to-day will include email and performance marketing. You'll also have the opportunity to lead some big projectsThis is a great opportunity to join a big, fast-scaling marketing team and learn from other marketeers. We'll support you in your career progression and offer a best-in-class L&D program to aid in your professional development.Your key focus areas will beEmail Marketing Ownership: Execute, optimise, and take full ownership of the email channel to drive partner growth and retention.CRM & List Management: Build and maintain lead structures, segmentation, and personalised communication for different partner types.Testing & Reporting: Develop A/B tests, analyse results, and translate insights into action.Automation & Campaign Strategy: Create and optimise automated email flows across the funnel and support marketing campaigns to drive upsells and revenue.Operations Support: Collaborate with Sales and Commercial Ops to maintain CRM hygiene and support data-driven marketing initiatives.This will includeEmail marketing ownershipTake ownership of email channel performance to ensure we are meeting our KPIsResponsible for email builds, triggers, acquisition and life cycle marketingExecuting email campaigns, copywriting, template builds, and setting up email creativesList management and segmentationBuilding and maintaining a streamlined structure for handling and qualifying our leads across all our key market accountsDevelop personalisation and segmentation within our CRM system and identify opportunities to tailor email communication for our varying partner typesOperations supportOngoing collaboration with Commercial Operations and Sales to support administrative tasks and data hygiene maintenance for salesmarketing CRM requirementsTesting & reportingDevelop and execute on A/B testing plans. Analyse the data and transform it into key insightsBuild out email performance reports for visibility across the marketing functionEmail flowsCreate automation flows for all stages of the funnel (prospects, acquisition, onboarding and retention). Continuously optimise the sophistication of the setup as our audience growsWork with the broader team to develop marketing campaign pushesBuild strategies to upsell product offerings and drive further revenue within our product suiteWho you areTo thrive at Employment Hero, you'll need to embody The EH Way - operating with focus, agility, and an obsession with impact. For this role, you'll also bring2+ years' experience setting up and executing email campaignsBasic HTML/CSS knowledgeFamiliarity with existing rules for legal compliance and GDPRExperience with a CRM systemBasic proficiency in Google Analytics and UTM tagsA data-driven approach to testing and optimisationExperience is important, but for us the biggest measure of success is people who can live and breathe The EH Way of working. Show us what you can bring to the table, and we'll empower you to let your talents shine.What we can offerAt Employment Hero, we don't just talk about a better way to work - we live it. Joining Employment Hero meansYou will work remotely, with the flexibility to own your time and impactYou will access cutting-edge tools to amplify your work, knowledge and outputsYou'll surround yourself with ambitious, outcome-driven colleagues who challenge you to do the best work of your lifeYou'll own ESOP (employee share options) in one of the world's fastest-growing tech companiesYou'll also have access to a wide range of benefits that includes - a very generous parental leave policy, subsidised egg freezing (so you can make the choice that's right for you, on your terms), a WFH office expense budget, and outstanding learning & development opportunitiesAt Employment Hero, we are committed to safeguarding the privacy of your application data. To understand how we do so, you can read our Applicant Privacy Policy here Employment Hero celebrates diverse perspectives and experiences, we invite people of all backgrounds and identities to apply for this position.