CRM Specialist

2 days ago

Sydney, New South Wales, Australia Hustle Full time $80,000 - $120,000 per year

About the role

We're looking for a CRM Specialist & Website Manager to lead the planning, execution and optimisation of customer journeys and always-on digital content. You'll combine creative thinking with data insights to deliver engaging, personalised communications that drive acquisition, engagement and retention.

You'll be part of an award-winning creative agency that connects brand, media, creative and production under one roof — helping brands tell consistent, impactful stories across every channel.

This role is hands-on, ideal for someone who loves writing, editing, and publishing CRM and website content that delivers real business results.

The setup is hybrid: 3 days in-office (2 days at the client's Norwest office and 1 day in the agency's Beaconsfield office). A car and valid driver's licence are essential for travel between sites.

Key Responsibilities

  • Develop and manage monthly CRM content plans — newsletters, retail offers, brand stories, and product updates
  • Write compelling, on-brand copy for CRM journeys and website updates that drive engagement
  • Support end-to-end execution of automated nurture and lifecycle journeys
  • Collaborate with creative, digital, and strategy teams to repurpose campaign assets across CRM and web
  • Maintain and refresh website content (copy, imagery, features, model updates)
  • Use data to inform content, segmentation, and timing for maximum impact
  • Track, report, and recommend improvements to boost CRM performance
  • Ensure content meets brand standards and compliance requirements
  • Manage stakeholder relationships and deliver CRM plans on time and on brand

Skills & Experience

  • 3+ years' experience in CRM, email marketing, or digital content management
  • Excellent writing and editing skills
  • Experience using CRM and CMS tools (Salesforce experience highly regarded)
  • Strong understanding of customer journeys and segmentation
  • Great stakeholder management and organisational skills

Culture & Benefits

You'll join a creative, values-led team that believes in doing things differently and connecting creativity with business impact.

The agency has partnerships with major platforms like Google, Meta, Snap and TikTok, keeping you on the front foot of what's next in digital and content marketing. They prioritise a "freedom with responsibility" culture — 3 days in-office for collaboration, 2 days at home for focused work, and regular team recognition programs.

This is a fast-growing independent creative agency that supports ongoing training, professional development, and cross-functional collaboration. You'll work alongside some of the best creative and strategic minds in the industry, producing work you can be proud of.

If this sounds like you, apply now or send your CV to

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