Digital Content

3 days ago

Bondi Junction, New South Wales, Australia ConfidenceClub Full time $75,000 - $85,000 per year

INTRO:

As the leading D2C continence aid supplier in Australia and with recent expansions into European markets—including the United Kingdom and France—ConfidenceClub is revolutionising the incontinence industry. But we're not stopping there

Our new brands, Invizi and Nundies, are set to shake things up even further. With BIG plans for global expansion in 2025 and beyond, we need a creative, strategic, and social media-savvy Digital Content & Partnerships Specialist to help us grow our audience and engage our community like never before.

If you're passionate about storytelling, adept at managing influencer collaborations, and fluent in German, this role is crafted for you

ABOUT CONFIDENCECLUB:

Founded in 2016, ConfidenceClub has transformed how people with incontinence (or their carers) shop for continence aids, delivering high-quality products discreetly and directly to their door.

Our exceptional customer service and premium-quality products set us apart. We're on a mission to ensure that millions of people worldwide feel empowered, comfortable, and confident.

With Invizi and Nundies now expanding our impact, there's never been a more exciting time to join our team As we expand further into Europe and beyond, you'll play a key role in bringing these launches to life.

ABOUT THIS ROLE:

In this role, you will be instrumental in driving our European expansion by managing German influencer relationships, sourcing compelling UGC, and supporting a range of content initiatives. From overseeing German translations and localising content to spearheading PR opportunities and optimising EU Amazon marketing, you will collaborate with various teams to ensure our brands resonate across diverse channels.

This is a fantastic opportunity for a strategic thinker with a creative flair to help shape our brand's narrative and performance in the European market.

WHAT YOU'LL BE DOING:

  • UGC, Influencer & Partnership Management: Identify, engage, and nurture relationships with UGC creators, influencers, and strategic partners across Europe to boost brand engagement and authenticity.
  • German Translation & Content Localisation: Translate and adapt content to effectively engage German-speaking audiences, ensuring cultural and linguistic accuracy.
  • German Social Media Insights: Proactively seek out and identify organic social media opportunities within the German market. This includes trend analysis, competitor monitoring, and identifying relevant conversations for potential engagement.
  • PR Opportunities: Scout and secure PR opportunities, manage media contacts, and support the creation and distribution of press releases to amplify our brand voice.
  • EU Amazon Marketing: Collaborate with our marketing teams to develop and optimise compelling content for EU Amazon campaigns, ensuring strategic visibility and conversion.
  • German Blog Content: Develop, write, and refine English blog posts into German that will drive organic traffic and enhance audience engagement.
  • German eDM Copy and Content: Craft persuasive email marketing German copy and content that informs, engages, and converts our target audiences.
  • Performance Marketing Support: Work closely with our digital marketing team to create and supply content assets that elevate campaign performance across Europe.

YOUR SKILLS & EXPERIENCE:

  • A minimum of 2+ years' experience in digital content creation, social media, influencer marketing, or related fields with a focus on the European market.
  • Demonstrated expertise in managing UGC, influencer collaborations, and strategic partnerships.
  • Excellent command of both German and English, with proven experience in translation and content localisation.
  • Solid understanding of PR processes and a track record of securing media opportunities.
  • Experience with EU Amazon marketing strategies and a strong grasp of eCommerce
  • dynamics.
  • Exceptional writing and content creation skills, including blog and email marketing content.
  • Familiarity with performance marketing techniques, content optimization, and analytics.
  • Proficiency in creative tools such as Canva and CapCut, alongside experience with
  • email marketing platforms like Klaviyo or Mailchimp.

Job Type: Full-time

Pay: $75,000.00 – $85,000.00 per year

Work Location: In person

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