graphic designer/digital content specialist

GRAPHIC DESIGNER/DIGITAL CONTENT SPECIALIST

PERMANENT/FULL-TIME

LOCATION LOCATION LOCATION -
CAIRNS QLD

SALARY:

HIGHLY COMPETITIVE DEPENDING ON EXPERIENCE

(Relocation costs may be negotiable with the successful candidate).

Creative Juice SA is currently seeking a highly skilled and experienced Graphic Designer/Content Specialist to join our client's close knit and collaborative marketing team.

The company:

In the Idyllic location of Cairns,Tropical North Queensland, this results-driven Tourism Membership based organisation, is highly valued and respected, working in partnership with their stakeholders to deliver world-class, innovative destination marketing supported by the local community.

With a focus on delivering a unified brand story to continue to grow and become Australia's most desirable leisure, business event and corporate travel destination.

The role:

As the Graphic Designer/Digital Content Specialist, you will add to the creative direction of the company and brands while producing visually impactful, innovative, creative designs, graphics and content with flair and an exceptional eye for detail.

Reporting to the GM-Marketing, you will be responsible for designing and implementing campaigns in partnership with internal and external partners, content creation across their marketing channels (video imagery, editorial) and managing their partner digital agency, website and digital performance.

The position will primarily focus on graphic design and content creation for marketing campaigns (consumer direct and trade) and PR activities, along with content creation for industry and trade partners to maximise the organisations digital reach, with the objective of strengthening their position as a place of uniquely immense, world-class beauty.

Key responsibilities:

• Development of consistent, on-brand materials for use across integrated ATL and BTL campaigns utilising various marketing channels, including print, social, digital advertising, website, email communications, OOH, etc.
• Ideation, design and campaign comms roll-out through paid media activity, including material instructions and dispatching (consumer and trade).
• Negotiation of marketing partnerships with digital and content partners to extend reach and share of voice.
• Design of campaigns to fulfil the demands of global markets, with content and designs informed through consultation to meet the needs of different target audiences and cultures.
• Managing the organisation's digital channels and website performance including content planning and implementation across owned channels, updating of content and product listings, development of blogs and other editorial as required.
• Support SEO strategies and SEM campaigns, and including management of website performance, analysis, optimisation and reporting.
• Assist the Marketing and Campaigns Specialist with owned social media activity (Facebook, Instagram, X/Twitter, TikTok & YouTube) including scheduling, community management and monitoring of performance.
• Active contribution to the implementation of activities that build the global destination brand including content curation and creation, including sourcing photos and video, and video editing for social content, ensuring all content is on brand and assist in the brand evolution.
• Development and maintenance of internal assets including presentations, documents and toolkit.
• Manage and maintain media library and asset server.
• Coordinating with partners and suppliers to deliver high quality materials on
• time and on budget.
• Attend meetings and member networking events as required.

About you:

• Qualifications in Graphic Design or related marketing/comms degree and a minimum of 5 years experience working in an in-house creative department or advertising/design agency.
• High proficiency in the Adobe Creative Suite (InDesign, Illustrator and Photoshop) and video editing (PremierPro) highly desirable.
• Demonstrate creative, organisational, problem solving and time-management skills.
• Strong conceptual skills, high skill levels in design, layout and typography.
• Sound communication and interpersonal skills maintaining a friendly and approachable attitude towards clients and staff.
• Work well under pressure and remain agile in a fast-paced environment.
• Eye for detail and a strong understanding of brand DNA.
• A team player willing to assist others in times of increased workload.
• Knowledge of the print production process, including digital pre-press, production of files for print and web, scanning, proofing and print specifications.
• Demonstrated ability to self-manage creative outputs for day-to-day duties, responsible for project timelines and prioritising workload to meet deadlines.
• Experience in ideating, strategising and executing new or established brands and guidelines.
• Well presented, enthusiastic, positive attitude and strong work ethic.
• Ability to follow established procedures and company practices.
• You're a team player who loves to collaborate but is also comfortable working autonomously.
• Flexible approach to work with willingness and ability to learn, demonstrative initiative and accept responsibility.

Additional desirable skills:

• Demonstrated experience in partnership negotiations, strategy development and cooperative campaign design and implementation.
• Demonstrated experience in content creation, videography, photography
• Demonstrated experience in management of digital platforms in a consumer facing environment including WordPress websites.

If you believe this is the perfect role for you, please apply now.

If you are interested in learning more, please contact Sandy Aspinall, Creative Juice SA Recruitment on

Applications and enquiries will be kept strictly confidential, only shortlisted candidates will be contacted.