Digital Marketing Specialist

3 days ago

Adelaide, South Australia Aussizz Group Full time $60,000 - $90,000 per year

About the Role

We're seeking a creative and detail-oriented Digital Marketing Specialist to build person oriented brands for our team of professionals across multiple verticals. The role involves end-to-end ownership of planning, producing, and scheduling video-based content that enhances visibility, engagement, and lead generation across digital platforms.

You'll manage the full content cycle — from concept and shoot to publishing and tracking results — for 5 key staff members, each with their own niche audience and goals.

⸻

Key Responsibilities

Content Strategy & Planning


• Develop a 30-day personalised video content calendar for each of the 5 staff members, aligned with their expertise and audience.


• Research trending topics, audio, and hooks suitable for each professional brand.


• Write engaging scripts, captions, and call-to-actions focused on lead generation and audience trust-building.

Content Production


• Plan and coordinate bulk filming sessions (1–2 days per week) for all staff members.


• Direct on-set shoots — ensuring high-quality framing, lighting, and tone consistency.


• Edit short-form and long-form videos optimised for each platform (Instagram Reels, TikTok, YouTube Shorts, LinkedIn, and Facebook).

Scheduling & Publishing


• Create and manage a content posting calendar across 5 social media platforms.


• Use scheduling tools (e.g., Meta Suite, Later, Buffer, Hootsuite, or native schedulers) for daily posting.


• Ensure every post includes correct hashtags, descriptions, and lead capture components (forms or landing pages).

Lead Generation & Reporting


• Build and integrate lead generation funnels – including forms, Calendly links, or landing pages.


• Track engagement, reach, and conversion rates weekly to optimise strategy.


• Work closely with management to approve final content before publishing.

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Skills & Qualifications


• Bachelor's degree in Marketing, Media, Communications, or equivalent experience.


• Proven experience in social media marketing, video content creation, or personal branding.


• Skilled in tools such as Canva, CapCut, Adobe Premiere, Meta Business Suite, and Google Analytics.


• Strong storytelling and visual branding abilities.


• Ability to manage multiple personalities and tailor unique content for each.


• Excellent organisational and time-management skills.

⸻

Preferred Attributes


• Experience creating short-form videos for professional or service-based businesses.


• Understanding of brand psychology and audience targeting.


• Creative thinker with data-driven execution mindset.


• Self-motivated, proactive, and comfortable working independently with minimal supervision.

⸻

Work Schedule & Compensation


• Part-time: 20–25 hours per week (flexible schedule)


• Hybrid Role: Combination of office filming days and remote content management


• Remuneration: $35–$45/hour (based on experience) + performance bonuses for achieving engagement/lead targets

⸻

How to Apply

Send your resume, portfolio (video or social content links), and a short 30-second video introducing yourself and your favourite personal branding campaign to

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