Digital Sales and Loyalty Marketing Manager

Betty's Burgers is a classic burger shack experience, serving up the freshest and most delicious burgers since opening in Noosa in 2014. With over 70 restaurants already open and more on the way, the Betty's experience is only just getting started.

Betty's Burgers is proudly part of Retail Zoo, the holding company of some of Australia's most-loved brands, including Boost Juice and Salsas Fresh Mex. With over 750 stores and restaurants across Australia and a growing international presence, Retail Zoo is a vibrant & dynamic company dedicated to people - both those that buy our products & those that make them

As Betty's Burgers continue to grow, we're offering an exciting opportunity for a dynamic Digital Sales and Loyalty Marketing Manager to join our team

Reporting to the Head of Marketing & Experience – Betty's Burgers, you'll be responsible for leading the growth of digital sales as well as the strategy, design and execution of Betty's Burgers' loyalty program and customer lifecycle initiatives.

The role plays a key part in driving customer engagement and loyalty by using data-led campaigns, personalised offers, and digital activations to increase visit frequency and long-term value. With a strong commercial focus, it partners with cross-functional teams to enhance the customer journey, deliver impactful loyalty propositions, and grow digital sales across app, online, and third-party platforms to accelerate Betty's Burgers' growth.

Key Responsibilities:

• Drive eCommerce sales across owned and third-party platforms, ensuring a seamless and consistent brand experience.
• Use customer data to optimise lifecycle programs and personalise communications to boost conversion, retention, and value.
• Deliver data-led briefs to digital and creative teams, ensuring campaigns are insight-driven and performance-focused.
• Lead the evolution of the Betty's Burgers app, shaping the roadmap, features, and functionality to enhance experience and sales.
• Own and enhance the loyalty strategy to strengthen engagement, repeat visits, and long-term customer retention.
• Collaborate across operations, tech, finance, and marketing to align loyalty, lifecycle, and digital sales initiatives.
• Ensure all digital, loyalty, and lifecycle programs deliver measurable impact against KPIs and business goals.
• Lead, coach, and develop one direct report to build capability and deliver strong business outcomes.
• Act as the marTech lead, aligning product enhancements and platform updates with Betty's activity.
• Stay across industry trends and competitor activity to keep loyalty and digital experiences innovative and customer-centric.
• Champion a test-and-learn mindset, trialling new features, offers, and campaigns to drive performance.

Our ideal candidate will have:

• Proven experience in lifecycle marketing and eCommerce, driving growth through digital and customer engagement initiatives.
• Expertise in loyalty programs and member experience, achieving strong engagement, retention, and sales outcomes.
• Strong analytical skills with the ability to turn data and insights into performance-driving strategies.
• Commercially focused, with a track record of delivering revenue growth and measurable business results.
• Proficient in customer data platforms and marketing automation tools like Braze (or similar).
• Knowledge of third-party delivery platforms (DoorDash, Menulog, Uber Eats) and their role in digital sales strategy.
• Excellent communicator and collaborator, skilled at influencing and partnering across operations, tech, and marketing teams.
• Customer-centric mindset with the ability to balance commercial goals and seamless customer experiences.
• Degree in marketing, business, or related field preferred.

In return, you'll enjoy working from our vibrant, collaborative open-plan office, with benefits including:

• 12 weeks paid parental leave for the primary carer,
• Taking an extra day to celebrate you with birthday leave every year,
• Perfecting your barista skills on our commercial-grade coffee machine.

Most importantly you will work with a passionate and driven team that works within a fast moving and vibrant environment and has A LOT of fun along the way

If this sounds like you and you are ready for your next exciting opportunity then please attach a cover letter detailing why you are our perfect candidate along with a copy of your CV.

Agencies please do not apply to this role - we just want to talk to amazing, real people.