Digital Marketing Manager

1 day ago

South Yarra, Victoria, Australia Aspire Early Education Full time $120,000 - $150,000 per year

Digital Marketing Manager Aspire Early Education & Kindergarten – Melbourne, VIC

Full-time on site | $140K–$155K + Super

Aspire Early Education & Kindergarten is growing rapidly, and our digital marketing needs sharper systems, stronger attribution, and smarter optimisation. We're seeking a Digital Marketing Manager to take full ownership of digital performance and build the framework that drives qualified enquiries, accurate data, and measurable ROI across our 50+ centres.

This is a hands-on, high-impact role for a digital marketer who can diagnose, fix, and optimise. You'll bring structure to fragmented data, enforce best-practice tracking, and design campaigns that directly drive enrolments.

What you'll do

  • Build and enforce UTM and tracking discipline across all campaigns
  • Rebuild paid, web, and CRM strategy around verified Line Leader leads
  • Lead CRO initiatives to reduce bounce rates and increase "Book a Tour" conversions
  • Manage paid media ROI, agency performance, and reporting cadence
  • Report monthly on key outcomes — CPL, lead quality, and occupancy impact
  • Lead and develop a digital team spanning paid media, content, CRM, and analytics

What you'll bring

  • 5+ years in digital marketing (multi-site, property, education, or franchise experience ideal)
  • Deep technical knowledge of GA4, Tag Manager, and Data Studio/Looker/Tableau
  • Proven success linking marketing data to real commercial outcomes
  • Strength in campaign accountability, paid strategy, and CRO execution
  • Excellent communication skills and stakeholder management

Why Aspire?

  • Competitive salary and growth opportunities within a fast-scaling business
  • Work closely with senior leadership to shape the future of Aspire's digital ecosystem
  • Supportive, collaborative environment with a strong purpose-driven culture

At Aspire, we are committed to child safety, inclusion, and diversity. We have a zero-tolerance policy for child abuse and a strong duty of care to ensure the wellbeing of all children, including those from Aboriginal and Torres Strait Islander communities and diverse backgrounds.

Ready to grow your career with Aspire?

Apply today and become part of a team shaping the future of early education.

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