Digital Marketing Lead I Fully Remote I Flexible hours

Farm Owners Academy is growing, and we're looking for a high-performing, hands-on Digital Marketing Lead to help us with our marketing efforts and drive our next stage of growth.

Start Date: 3rd November 2025 (flexible for the right candidate)

Recruitment Timeline: Our process has multiple stages. Formal interviews will be held on 23–24 October. Applications close 16

October 2025.

Remote Work – Work-from-home flexibility.

Attractive Compensation – Attractive salary package commensurate with experience

Purpose-Driven Work – Be part of a mission-driven organisation making a tangible difference for farming families across Australia

Flexible Hours – full time, 40-hour week (we would consider part-time for the right candidate - 32 hours per week across 4 days)

Travel Opportunities – Join us for 2–3 member events across Australia each year, along with our annual planning retreat

Supportive Culture – We are keeping the team spirit strong through regular online check-ins. The whole business comes together, in person, multiple times per year

Professional Development – Access world-class marketing training and leadership coaching to help you thrive and grow in your role

Farm Owners Academy, established in 2015, is a leading education and coaching organisation that empowers farming families to develop the business skills they need to build thriving farms and fulfilling lives. We do things differently here - from our remote work environment to our focus on personal growth, all while fostering a supportive and collaborative community and team culture.

This is not a "strategise and delegate" type of role. It's 80% implementation, 20% strategy, leadership and management. We're after someone who's ready to roll up their sleeves, execute fast, and build momentum.

You'll lead a small, committed marketing team and work directly with our directors to implement campaigns that fill events, generate qualified leads, and position Farm Owners Academy as the go-to coaching organisation for progressive farm business owners across Australia, New Zealand and beyond.

• Own and implement the marketing strategy across Meta and other digital platforms
• Lead & manage a lean, capable marketing team
• Run marketing campaigns that:
• • Fill our Top Producers Workshop events (300 plus seats to fill)
• Build a consistent pipeline of qualified leads for our flagship program, the Platinum Mastermind
• Grow the Farm Owners Academy brand and positioning in the ag space
• Expand and nurture our database, an engaged list of farm business owners interested in our programs
• Expand the reach of our podcast
• Managing our fortnightly podcast and email blog
• Optimise paid and organic campaigns (across Meta, Google, email)
• Maintain and improve our marketing systems and processes (including CRM, funnels, and automations)
• Track and report on key metrics, using data to drive decision-making
• Work closely with the FOA Directors on high-level strategy while owning execution
• Working on other strategic marketing projects to drive the business forward
• Overseeing the marketing budget, ensuring efficient use of resources

• Have 3+ years digital marketing experience, either in a business, an agency or running your own business
• Have grown a business using facebook ads or you have a strong understanding of Meta Ads. While you won't be setting up the ad campaigns yourself in this role, you need to understand the strategy behind targeting, optimisation, and measurement.
• Can confidently lead and mentor a small marketing team while effectively collaborating with external agencies and contractors.
• You are into technology and a wizard in finding and implementing new AI tools to create efficiency in your marketing efforts
• Are comfortable working across multiple platforms and marketing systems
• Love writing, reviewing, and improving high-performing copy
• Are data-driven and decisive – you know when to test, scale or kill a campaign
• Take feedback well, move fast, and love learning what works
• Appreciate the farming community and understand the challenges of rural business
• Want to be part of a purpose-led business that's making a real difference

As this is a work-from-home role, the following are essential:

• A quiet home office space free from distractions
• Strong, reliable internet connection
• Confidence in working from home and using online platforms like Zoom, Slack and CRM

Click the Apply Now button to tell us a bit more about yourself and send us your CV and cover letter.