Head of Creators

Company Overview

: I Want It Yesterday is a Sydney-based content & talent studio, providing a range of creative, production, creator, & studio services for broadcasters, agencies, publishers, streamers, and brands. To support our growth, we are seeking a passionate and results-driven Head of Creators with a passion for digital culture and a deep understanding of the creator economy across a number of verticals, including sport, entertainment, food, fashion, and business.

Position: Head of Creators

Location: Sydney, Australia

Employment Type: Full Time

Salary: Competitive, based on experience

Job Description:

As the Head of Creators, you will play a pivotal role in elevating the I Want It Yesterday Creator division, building strategy, and discovering, developing, and managing relationships with social media creators, athletes & media personalities. You will act as the bridge between creator, brands, and IWIY teams to help maximise creative opportunities, partnerships, and long-term growth.

Desired for this role by Management:

• Core Competencies:

leadership, time management, adaptability, multitasking, startegic thinking, creative thinking, and problem solving.
- Technical Abilities:

use of solutions such as Google Gmail, Google Sheets, Canva (desired), Hubspot (desired), and major social media platforms (for reporting purposes).
- Personality Traits:

self motivated, compassionate, team player, trustworthy, supportive, passionate and high attention to detail.

Key Responsibilities:

Creator Division Strategy

• Working closely with senior management to shape our strategic plan, objectives, and milestones for the Creator division
• Implement key internal workflows and manage operations for the Creator division across onboarding, client management, campaign delivery, and reporting that align with the overall strategy.

Creator Management & IP Development

• Leverage signed creators and identify/sign/onboard emerging and established creators aligned with our brand and client needs.
• Provide ongoing strategic guidance, helping creator develop their brand, grow audiences, and diversify revenue streams.
• Negotiate contracts, brand deals, and partnership agreements on behalf of creators.

Partnerships & Campaigns (Influencer Marketing)

• Collaborate with brands, agencies, and internal teams to match talent with campaigns that align with their audience and voice.
• Oversee campaign delivery, ensuring content meets creative, contractual, and brand guidelines.
• Work with production, marketing, and commercial teams to develop new formats, collaborations, and cross-platform opportunities.

Relationship Building

• Maintain strong, trust-based relationships with creators, helping them navigate brand partnerships while safeguarding their creative authenticity.
• Act as the primary point of contact for creators, resolving issues quickly and effectively.
• Build and nurture a network of industry contacts including agents, managers, and platform representatives.

Market & Trend Insights

• Stay on top of digital culture, social platform updates, and creator economy trends.
• Proactively identify opportunities for creator expansion (events, live streams, podcasts, merchandise, licensing, etc.).

Ideal Qualifications:

• Minimum 3 years' experience in talent management, influencer marketing, digital media, or a related field.
• Strong knowledge of social media platforms, creator ecosystems, and online content trends.
• Proven track record of talent representation, campaign delivery, and contract negotiation.
• Excellent interpersonal, negotiation, and communication skills.
• Strong organisational skills with the ability to manage multiple projects and relationships simultaneously.
• A passion for digital content, creators, and storytelling.