CRM & Loyalty Executive

Design Your Future at PVH
CRM & Loyalty Executive

The CRM & Loyalty Executive is responsible for developing strategy across all brands in relation to CRM, Acquisition and Loyalty. In this role, you will execute execute marketing and triggered emails daily, SMS, driving personalization across channels along with tracking key metrics on an ongoing basis. You will also draw insights from results and share any recommendations.

Based at our Head Office in the heart of the CBD, located at 388 George Street, 2000, this is a full-time hybrid role working from home and in the office weekly.

Duties & Responsibilities

• Develop strategies to drive sales, profit and acquisition for all brands across the channels informed by data insights.
• Support the CRM & Loyalty Manager and participate in Brand and CRM strategy meetings.
• Support day-to-day operational tasks to support email and SMS marketing programs, from creative briefing from Digital campaign colleagues to HTML coding and testing/QA and responsible for deployment via email service provider platform.
• Utilise Salesforce DC for segmentation selects, best practice and despatch of EDM and SMS; upload customer lists.
• Create and maintain automated, personalized campaigns to drive loyalty and engagement.
• Collaborate with key stakeholders to ensure all design solutions and assets meet deadlines and objectives.
• Proactively resolve problems and troubleshoot to keep workflow on schedule and escalate higher level conflicts to manager for resolution.
• Build responsive email templates, utilizing HTML and CSS to drive targeted content optimized for the user's device.
• Track key engagement metrics and report on email campaign results, highlighting successes, trends and opportunities.
• Set up A/B test and learn campaigns to identify marketing opportunities to drive incremental revenue.
• Develop and grow SMS program from strategy development to campaign integration.
• Ensure ACCC and Privacy compliance.

About You

• Minimum 4 years of experience in email marketing with CRM knowledge, preferably within the retail apparel industry.
• Relevant tertiary qualification; minimum Bachelor's degree in marketing, Communications, Data Analytics or similar field.
• Experience handling high volumes of email production: setup and execution of campaigns, inclusive of A/B multivariate testing, triggered messaging and marketing automation.
• Salesforce Marketing Cloud, Journey Builder and Salesforce Data cloud, Interaction studio (CRM Platforms) experience.
• Working knowledge of marketing automation best practices. Experience in setting up digital marketing journeys, data-driven contextual campaigns and personalization a plus.
• Skilled in HTML (specifically related to email mobile responsive templates) and SQL languages.
• Proficiency in Microsoft Word, Excel, and PowerPoint.
• Experience with Asana, Jira or other virtual project management tools.
• Proven experience with ongoing testing
• Proven experience juggling several, sometimes conflicting deadlines along with implementing ad-hoc projects whilst maintaining strong attention to detail.
• Strong influencing and negotiation skills.
• Ability to implement ad-hoc projects as necessary while maintaining delivery of on-going projects and key performance indicators.

About The Company
PVH is one of the world's largest and most admired fashion companies, connecting with consumers in over 40 countries. Our global iconic brands include Calvin Klein, TOMMY HILFIGER and our Heritage Brands. Our 140-year history is built on the strength of our brands, our team and our commitment to drive fashion forward for good. That's the Power of Us. That's the Power of PVH.

PVH is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications ensuring a strong corporate commitment to inclusion and diversity.

We thank all applicants in advance as only successful applicants will be contacted for an interview.