Business Development Executive – Retail Field Sales

2 weeks ago

Melbourne, Victoria, Australia Asahi Beverages Full time $60,000 - $100,000 per year

Location: Northeastern Suburbs & Semi-Regional Victoria (Whittlesea to Kew, Mansfield, Alexandra/Yea)
Your Impact
As a Business Development Executive (BDE) at Asahi Beverages, you'll be the face of our brands in-store, driving growth across our multi-beverage portfolio. Covering the northeastern suburbs of Melbourne and select regional areas, you'll grow distribution, volume, and profitability by building strong customer relationships and delivering best-in-class execution. This is your chance to make an impact with both our alcohol and non-alcohol brands, including Schweppes, Gatorade, Solo, and leading liquor portfolios.

Key Accountabilities

  • Manage a defined territory across independent retail and liquor outlets (IGA, Foodworks, Celebrations, Bottle-O, Thirsty Camel).
  • Deliver against sales targets and KPIs by growing distribution, securing displays, and driving promotional compliance.
  • Average 5 customer calls per day, building in-store visibility, upselling promotions, and executing banner programs.
  • Travel within territory, including metro suburbs and fortnightly regional runs (Mansfield, Alexandra/Yea).
  • Build effective long-term customer relationships through regular call coverage, reviews, and insights.
  • Monitor performance against KPIs, focusing on distribution, depletions, and off-location displays during key periods (e.g. footy finals, summer promotions).
  • Uphold safety and wellbeing standards while working autonomously in the field.

About You

  • Previous field sales experience in FMCG, ideally across both alcohol and non-alcohol portfolios.
  • Strong relationship-building and influencing skills; confident selling value propositions and driving in-store impact.
  • Open to candidates from retail, liquor, or customer-facing roles with transferable skills.
  • Highly self-motivated with strong organisational skills, comfortable working independently across a wide territory.
  • Resilient, accountable, and proactive – able to adapt quickly and deliver results in fast-paced environments.
  • Current driver's licence required.

Why Asahi Beverages?
Asahi Beverages is home to some of Australia and New Zealand's most iconic and innovative beverage brands – including Asahi Super Dry, Peroni, Vodka Cruiser, Woodstock, and many more.

Here, you'll enjoy the freedom to run your territory like your own business, backed by a supportive manager who values trust, development, and doing things the right way. This is a unique opportunity to take ownership of a thriving regional patch, join a team that values energy and impact, and help shape the future of our on-premise presence.

We're a proud Circle Back Initiative employer – we commit to responding to every applicant

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