Director of Performance Marketing

3 days ago

Redfern, New South Wales, Australia Hospo Dojo Full time $120,000 - $180,000 per year

This role is for someone who thinks strategically, executes at a high level, and thrives on taking ownership. You'll be responsible for developing the ads engine that powers our internal growth and then productising it into a service offering for my clients.

What You'll Own

End-to-End Strategy: Design and implement high-performing marketing funnels and paid acquisition strategies that generate quality leads at scale.


•Campaign Leadership: Build, launch, and optimise Meta and Google Ads campaigns with a focus on ROI, scalability, and long-term growth.


•Infrastructure: Set up the tech stack, tracking systems, automations, reporting dashboards, and SOPs to support a full ads division.


•Creative Direction: Collaborate with media, content, and marketing teams to shape creative, messaging, and offers.


•Business Building: Develop and systemise an ads + funnel service offering that can be rolled out to clients — including pricing models, delivery frameworks, and performance benchmarks.


•Team Leadership (Future): As the ads division grows, lead and mentor a small team of media buyers, funnel builders, and strategists.

What I'm Looking For:

4+ years in paid ads management (Meta + Google required), ideally including strategic leadership or agency experience.

Proven track record of building profitable lead gen or e-commerce funnels from scratch

.

Deep understanding of customer acquisition, audience building, retargeting, and scaling offers.

Confident setting up full funnel tracking, attribution, and automations.

Strong commercial acumen — can think beyond campaigns to how this becomes a viable, scalable business unit.

Self-starter with the ability to take ownership and build something from zero.

This isn't a media buying role inside a marketing team.

This is a foundational strategic role to build our internal growth engine and lay the groundwork for a scalable ads & funnel service we can offer to clients. You'll have a blank canvas, real autonomy, and leadership potential.

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