Growth Marketer

Are you energised by driving new customer acquisition, looking for a temporary and interesting opportunity that really makes a difference, then keep reading, you may be the star we are looking for. _

**Who are we?**

IPF Digital Australia (trading as Credit24), is part of a global market-leading consumer lending business, IPF Group. With operations also in Europe and Mexico, we thrive to build a better world through financial inclusion by offering fast, simple, and easy-to-access credit solutions to everyday Australians.

We're a team of high energy and passionate people, who pride ourselves on how we work together as a team. We truly believe in the importance of delivering great experiences for our customers, so we keep them at the forefront of everything we do.
We embrace the pursuit of ensuring a great work life balance for all. We work hard; however, we acknowledge the importance of flexibility and balancing our internal & external priorities. We also practice a culture of consistently reflecting and celebrating our wins and achievements with one another.

**The role**

We have a 6 month opportunity, where as part of the Marketing Team, you’ll be responsible for building and managing end-to-end performance-based marketing campaigns across various digital channels to drive high quality traffic to the website and increase conversions in the sales funnel.

You will work closely with the Head of Sales and Marketing to manage the sales queue, ensuring alignment between marketing efforts and operational capacity.

**Responsibilities**

Here’s an example of your day to day:

- **Manage business sales performance** on a day-to-day basis and use campaign levers to address any performance gaps or challenges.
- **Collaborate with Operations Team Lead** to manage the sales queue in alignment with operational capacity, ensuring smooth lead conversion from marketing to operations.
- **Drive high-quality acquisition channels** via online and offline platforms, including paid search, display, social and programmatic TV/radio.
- **Manage digital projects**: Leverage insights, customer feedback, and an understanding of sales funnel optimisation and the customer lifecycle to develop, execute, and manage marketing activities that drive traffic to the website and increase conversions.
- **Develop campaign briefs** to define program objectives and KPIs, optimising campaigns to maximise ROI, and analysing results to create PIRs (post-implementation reviews).
- **Use a data-driven approach**: analyse data to provide insights on business performance that will feed into future marketing strategies.
- **Monitor web analytics dashboards** and key reporting tools, highlighting key areas of importance for marketing improvements.
- **Maintain detailed marketing and sales reports** and provide ongoing reporting on sales performance and campaign results, including spend, profitability, and ROAS (Return on Ad Spend).
- **Conduct accurate sales forecasting** based on marketing activity, analysing data trends, lead generation metrics, and conversion rates to predict future sales performance.

**Requirements**:
Here’s what experience we need from you:

- Degree qualified (Marketing, IT, Computer Science or any other related fields)
- At least 5+ years experience in a B2C data-driven/digital marketing role (preferrable in eCommerce, financial services, fintech sector)
- Fluent in written and spoken business English (essential)
- Good knowledge of marketing technology tools such as Google Analytics, Google Tag Manager, Google AdWords, Bing, Google Optimisely, Campaign Manager, Meta Business Manager, YouTube, HotJar, and MaxTraffic.
- Good working knowledge of Salesforce and WordPress
- A strong grasp of web analytics, A/B testing, and metrics driven (performance) marketing
- Commercially driven and customer centric
- Outstanding ability to think creatively, identify and resolve problems
- Attention to detail and the ability to effectively multi-task
- The ability to synthesize complex ideas into actionable recommendations
- Strong project management skills - being able to manage multiple projects within deadlines and budgets.
- Strong stakeholder management skills with the ability to influence.
- Can do approach

**What we can offer you**
- Global exposure
- Office weekly breakfasts
- Snack bar
- Contemporary office with great facilities
- Friday happy fridge
- Various team building events ️
- A true people first and family culture
- Employee assistance program ️
- Development opportunities
Hybrid working model - with flexible work from home arrangements
- **Sound good?**
- IPF Digital Australia is an Equal Opportunity Employer and we value diversity and inclusion in the workplace. We seek to recruit, develop and retain the most talented people from diverse cultures, perspectives, skills and experiences within our workforce. All employment will be based on merit, competence, performance and business needs._