Influencer Marketing Specialist

3 days ago

Redfern, Australia The Aje Collective Full time

**Description**:
We are seeking a proactive and detail-oriented Influencer Marketing Specialist to support the execution of influencer initiatives across our three fashion brands: Aje, AJE ATHLETICA and Aje Studio. Reporting to the PR & Influencer Marketing Manager, this role will focus on identifying and engaging influencers, executing gifting programs, coordinating campaign deliverables, and supporting the amplification of brand presence across social platforms.
This is a hands-on role suited to someone passionate about influencer marketing, highly organised, and eager to contribute to the growth of our brands in the digital space.
**Key Responsibilities**:
Influencer Execution
Support the execution of Aje’s influencer and gifting strategy across Aje, AJE ATHLETICA and Aje Studio.
Coordinate influencer gifting programs, ensuring timely seeding and product allocation.
Assist with maintaining an updated influencer database segmented by brand, region, and campaign type.
Research and recommend new influencer talent that aligns with brand identity and campaign goals.
Campaign Coordination
Support the planning and execution of influencer campaigns and gifting initiatives for product launches, events, and seasonal promotions.
Assist with creating on-brand briefs for talent led campaigns to maximise content impact and ensure cohesive, brand-aligned results
Track influencer deliverables to ensure content quality, timely posting, and campaign compliance.
Collaborate with the creative and social teams to repurpose influencer content across brand-owned channels.
Content & Brand Alignment
Ensure influencer content reflects each brand’s creative direction and tone of voice.
Monitor social media platforms to identify emerging influencer trends and opportunities.
Reporting & Analytics
Assist with tracking influencer campaign performance using analytics tools and social insights.
Prepare post-campaign reports with key metrics, learnings, and recommendations.
Cross-Functional Collaboration
Work closely with PR, Brand, eCommerce, and Paid Social teams to integrate influencer activity into broader brand campaigns.
Manage affiliate relationships with partners or externals such as LTK and through Impact
Liaise with product and merchandising teams to coordinate product seeding and inventory allocation.
**Qualifications & Skills**:
1-3 years of experience in influencer marketing, PR, or digital marketing (fashion, beauty, or lifestyle industry preferred).
Strong knowledge of social media platforms, influencer trends, and performance metrics.
Excellent organisational and communication skills, with strong attention to detail.
Ability to manage multiple tasks and deadlines in a fast-paced environment.
Experience with influencer tools/platforms (e.g., Aspire, Traackr, Grin, Upfluence) is a plus.

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