Director of Marketing

JOB SUMMARY 

The Director of Marketing is responsible for developing and implementing marketing strategies to achieve property's revenue and brand objectives whilst consistently analyzing market information.

This role delivers high-impact marketing and innovative PR campaigns to drive hotel, restaurant & bar and spa revenues with brand relevant activation.

CANDIDATE PROFILE 

Education and Experience

Required:

• High school diploma or GED; 6 years experience in the sales and marketing, guest services, front desk, or related professional area with 2 years in a managerial capacity.

OR

• 2-year degree from an accredited university in Business Administration, Marketing, Hotel and Restaurant Management, or related major; 4 years experience in the sales and marketing or related professional area with two years in a managerial capacity
 

CORE WORK ACTIVITIES 

Managing Marketing Communications Activities

• Develops an annual communications plan with specific goals and budgets as outlined in the hotel's marketing plan and aligns with brand requirements. Prepares working plans to achieve goals and ensures the communications team is fully briefed on goals and progress.

• Compares actual achievements against goals on a regular basis and takes corrective action.

• Works with the Director of Sales and Distribution and prepares on a timely basis the monthly sales and marketing "communications" report.  

• Planning of all mailing activities, and oversees their execution.

• Ensures that the corporate ID manual is kept up-to-date and implemented as appropriate.

• Supervises and directs photography for advertising, collateral and public relations purposes.  

• Works closely with the PR Agency and the field marketing department at corporate office to ensure activations & happenings are scheduled and on brand and that social media content and partnerships are priority..

• Ensures the department has a comprehensive master slide/photo library for all advertising, collateral and public relations activities, and regularly sends these to corporate office for the image library.

• Supervises operations of the in-house artwork.

• Monitors activities of competitor hotels and trends within the industry.

Managing Public Relations Activities

• Acts as official spokesperson for the hotel when appropriate and responds to all media requests within 24 hours.

• Compiles and maintains a comprehensive list of media contacts and manages them as per the media account management system. Delegates assigned accounts to communications staff as appropriate but takes full responsibility for the key media by maintaining and developing close relationships

• Prepares press releases for appropriate targeted media, locally, regionally and internationally.

• Works closely with the corporate and international press offices on developing story angles.

• Plays a key role in community and government relations as well as VIP handling.

• Secures opportunities, directs and attends hotel sponsored events, and develops targeted partner relationships.

• Creates and organizes press promotional activities.

• Participates in the press events/trips organized by the area offices as required.

• Conducts press blitzes when appropriate.

• Ensures press kit information is comprehensive and kept up-to-date.

Managing Advertising Activities 

• Works with the PR agency on the rooms and food & beverage tactical advertising campaigns' creative and media plans.

• Maximizes advertising budget by ensuring that the hotel's creative message and media activities are consistent with the advertising of sister hotels and the company group advertising.

• Ensures that the advertising creative is in synergy with the company, projecting a consistent and quality message.

• Reviews the hotel's market segmentation and other appropriate marketing reports to ensure that the media scheduling matches those segments.

• Monitors and maintains media schedules as well as prompt settlement of accounts.

Managing Direct Marketing Activities 

• Takes an integrated approach to DM activities, ensuring a consistent and quality image is projected.

• Is responsible for planning, implementation and tracking of electronic marketing activities.

• Maintains budget control.

Manages Collateral

• Coordinates and executes production of all printed materials, with assistance of advertising agencies, following the specifications stipulated in the corporate ID manual.

• Ensures hotel information is updated regularly on the internet/intranet.

• Supervises the production and quality of all displays and temporary signage in hotel public areas.

• Supervises and budgets for quality gift items as appropriate. Ensures correct usage of hotel logo on gift items as stipulated in corporate ID manual.

• Supervises the in-house graphic designer and/or print shop.

Human Resources

• Embrace the JW Marriott Core Vision and Values and assist in ensuring it is cascaded to our Associates.

• Support the hotel's BASE training program and run a departmental orientation program for new Associates in Marketing to received the appropriate new hire training to successfully perform their role.

• Supervise Marketing associates and ensure they perform at the expected level.

• Promote a warm and positive environment and a working culture based on Marriott's "Put People First" culture whereby Associates can achieve their fullest potential and they accomplishments are recognized ad rewarded. .

• Embrace associate development by actively planning and participating in training initiatives.

• Provide guidance and direction to subordinates, including setting performance standards and monitoring performance.

At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.