Chief Marketing Officer
4 days ago
About Coast Entertainment Holdings
Coast Entertainment is one of Australia's most successful and dynamic owners and operators of premium leisure destinations, proudly overseeing some of the nation's most iconic attractions.
Its diverse portfolio includes the world-class Dreamworld theme park, the exhilarating WhiteWater World water park, and the breathtaking SkyPoint observation deck and adventure experiences. Collectively, these destinations have become beloved fixtures of Australia's entertainment landscape, drawing millions of guests each year with their unique blend of excitement, innovation, and family-friendly fun.
Coast Entertainment is renowned for crafting unforgettable experiences, blending strategic vision with a passion for delighting guests of all ages. From record-breaking rides and immersive themed worlds to breathtaking views and memorable events, the organisation consistently sets the standard for leisure and entertainment across Australia.
About the role:
The Chief Marketing Officer (CMO) will lead the development and execution of Coast Entertainment Holdings' marketing strategy, driving guest attendance, growing market share, and strengthening brand equity across Dreamworld, WhiteWater World, and SkyPoint.
As a key member of the ELT, the CMO provides strategic leadership to position the business as Australia's most loved theme parks and attractions, delivering measurable commercial outcomes in line with corporate objectives.
The CMO will partner with the CEO and provide regular updates to the Board on marketing strategy and performance.
This position requires a commercially-focused marketing executive who can balance brand-building with retail-driven strategies, ensuring a strong focus on achieving tangible commercial results.
The successful candidate will thrive in a hands-on, nimble team environment, contributing across all aspects of the business.
The Person:
The ideal candidate is a commercially astute and strategic marketing leader with at least 10 years of senior experience, including a minimum of five years at CMO or equivalent level. They have a proven history of delivering measurable revenue growth, expanding market share, and strengthening brand equity, ideally within tourism, hospitality, entertainment, or leisure sectors.
They possess deep expertise in marketing automation, analytics and emerging technologies that enhance customer engagement, and have successfully led major rebrands, combining strategic vision with hands-on execution to create tangible market impact.
A natural team builder, they foster high-performing, accountable, and excellence-driven cultures while demonstrating exceptional leadership, stakeholder management, and communication skills. Experience engaging boards, executives, and media, alongside managing public relations, is essential.
Familiarity with theme parks, attractions, licensed IP, and international marketing is desirable.
Above all, this candidate is a dynamic, results-driven leader who masterfully blends brand elevation with commercial impact.
For a strictly confidential discussion, please contact Lori Smith, Associate Director - Executive on Alternatively, submit your application (CV and cover letter) via the apply button.
-
Chief Information Officer
4 days ago
Gold Coast, Queensland, Australia Karan & Co Full time $120,000 - $250,000 per yearAt Karan & Co, we know that the most effective leaders in technology are those who understand people first.We're exclusively partnering with a leading, family-built organisation to appoint a Chief Information Officer who doesn't just drive systems but inspires transformation.Someone who can connect strategy, culture, and technology across complex...
-
Sales and Administration Coordinator
2 days ago
Gold Coast, Queensland, Australia Marketing Together Full time $60,000 - $80,000 per yearSales Coordinator & Administration | Be the Engine Behind Our Sales SuccessAre you the organised powerhouse who thrives in a fast paced, people first environment?Do you enjoy turning chaos into calm and giving sales teams the edge they need to win?If so, we want YOU to be our next Sales Coordinator & Administrative Star.At Marketing Together, we don't just...
-
Marketing and Communication Officer
2 days ago
Gold Coast, Queensland, Australia City of Gold Coast Full time $60,000 - $100,000 per yearAbout Your New RoleWe are seeking a motivated, creative and well-organised Marketing and Communication Officer to join our dynamic Marketing and External Communication team. In this role, you will develop and deliver a variety of marketing and communication initiatives with fresh ideas that promote the City's services and contribute directly to the...
-
Marketing Coordinator
4 days ago
Gold Coast, Queensland, Australia Worklocker Services Pty Ltd Full time $60,000 - $80,000 per yearAbout UsWorklocker is Australia's trusted destination for high-quality workwear, safety gear and corporate uniforms - proudly supporting the workers who keep Australia moving. From construction sites to hospitals, kitchens to warehouses, our commitment is simple: to keep people comfortable, safe and confident at work.With a strong national footprint and...
-
Director of Marketing
2 weeks ago
Gold Coast, Queensland, Australia Careers at Marriott Full time $90,000 - $120,000 per yearJOB SUMMARY The Director of Marketing is responsible for developing and implementing marketing strategies to achieve property's revenue and brand objectives whilst consistently analyzing market information. This role delivers high-impact marketing and innovative PR campaigns to drive hotel, restaurant & bar and spa revenues with brand relevant activation....
-
Marketing Business Partner
7 days ago
Gold Coast, Queensland, Australia City of Gold Coast Full time $80,000 - $120,000 per yearAt the City of Gold Coast, we're passionate about enhancing the lifestyle of our community and ensuring our city continues to thrive. We're seeking an experienced Marketing Business Partner to lead a talented team of officers in delivering strategic, integrated and innovative marketing and communication initiatives.About The RoleAs the Marketing Business...
-
Appointment Setter
4 days ago
Gold Coast, Queensland, Australia Big Dog Marketing Full time $80,000 - $120,000 per yearDo you want to work alongside a tight-knit, elite sales team helping Australians maximise their super — while earning uncapped commission, enjoying early 4PM finishes, zero weekend work, and a high-performance culture that rewards results?Big Dog Marketing is expanding our Bundall, Gold Coast based superannuation campaign and looking for a driven...
-
Marketing Coordinator
5 days ago
Gold Coast, Queensland, Australia Fluer Full time $60,000 - $90,000 per yearMarketing Coordinator (Fluer)Location:Gold Coast, Australia (On-site)If This Is YouYou're organized, proactive, and obsessed with getting things done right. You're the person who makes sure nothing falls through the cracks. Campaign deadlines? Nailed. Asset creation? Ready before anyone asks. Content calendar? Already planned two weeks ahead.You're not just...
-
Marketing Coordinator
4 days ago
Gold Coast, Queensland, Australia We Brand Full timeMarketing Coordinator (We Brand)Location:Gold Coast, Australia (On-site)If This Is YouYou're organized, strategic, and thrive in a B2B environment. You understand that marketing to enterprises is different. Longer cycles. More stakeholders. Higher expectations for professionalism and precision.You're the person who connects the dots. You coordinate sales and...
-
Marketing Coordinator
2 days ago
Gold Coast, Queensland, Australia Hismile Full time $60,000 - $80,000 per yearAbout The RoleWe're looking for a hungry, social-native creative who lives and breathes TikTok and Instagram. You're obsessed with trends, memes, edits, storytelling, and how to make people stop scrolling. You'll create content yourself, write briefs for others, and bring the energy of social to our brand - every day.This is a creator role with direction,...
