Sales Director – Off-the-Plan Project Sales

Sales Director – Off-the-Plan Project Sales

Gold Coast, Queensland | Full-time

Reports to: CEO

About the Role

This is an exciting opportunity to join SPG Land and play a pivotal role in delivering Paradiso Place, one of the most prestigious off-the-plan projects on the Gold Coast. We are seeking a dynamic and results-driven Sales Director to lead and grow our sales division, with a strong focus on off-the-plan project sales.

As a strategic leader, you will be responsible for driving revenue growth, building high-performing sales teams, and overseeing the successful marketing and sales of residential and commercial developments. The role requires a proactive problem-solver with the ability to devise effective pricing strategies, develop data-driven action plans, and leverage in-depth market research and extensive networks to achieve ambitious sales targets — all while collaborating closely with our design, finance, construction, and marketing teams to ensure commercial and operational alignment.

Key Responsibilities

· Develop and execute sales strategies across high-rising residential and mixed-use projects.

· Drive off-the-plan project sales campaigns, from pre-launch to settlement.

· Lead pricing strategy, positioning, and go-to-market plans in partnership with design, finance, construction, and marketing teams.

· Oversee the marketing function to craft and execute responsive, high-impact strategies tailored to project objectives and buyer audiences.

· Build and mentor a high-performing team and manage agency partners.

· Conduct market research and competitor analysis to inform sales and marketing decisions.

· Cultivate strong relationships with buyers, agents, brokers, and investors.

· Ensure compliance with property laws, contracts, and settlement processes.

Key Requirements

· –15 years' experience in sales, with proven track-record in off-the-plan apartment sales.

· Proven track record of leading teams to deliver high-value project sales.

· Strong commercial acumen and experience in pricing strategy and market positioning.

· In-depth knowledge of the Gold Coast property market and buyer demographics.

· Exceptional leadership, communication, and stakeholder management skills.

· Collaborative mindset, with experience working alongside design, finance and construction teams.

· Current Queensland Real Estate License (required).

· Bilingual skills desirable (English essential).

Key Skills

· Strategic Leadership: Ability to develop and execute comprehensive sales and marketing strategies.

· Commercial Acumen: Strong understanding of pricing strategy, product positioning, and market trends.

· Sales Expertise: Proven experience in off-the-plan project sales and achieving ambitious targets.

· Team Leadership & Coaching: Skilled at motivating, mentoring, and managing high-performing teams.

· Stakeholder Management: Exceptional ability to build relationships with internal teams, clients, agents, and investors.

· Analytical & Research Skills: Ability to leverage market insights to inform strategy and drive results.

· Problem-Solving & Proactivity: Able to anticipate challenges and implement effective solutions.

· Collaboration & Communication: Strong interpersonal skills for working with cross-functional teams including design, finance, construction, and marketing.

· Software & AI Proficiency: Experienced in CRM and sales platforms (e.g., Salesforce), marketing automation, project management tools, and AI-driven analytics or sales tools to optimise lead generation, pricing strategy, and campaign performance.

What We Offer

•  Competitive base salary with performance-based incentives.

•  A unique opportunity to lead the sales delivery of Paradiso Place.

•  A supportive, innovative, and entrepreneurial culture.

•  Career progression and leadership development within a global property group.

Be at the forefront of one of Australia's most exciting off-the-plan projects – apply now and help bring Paradiso Place to life.