Marketing Director

2 days ago

Melbourne, Victoria, Australia Plexus Full time $120,000 - $180,000 per year
At Plexus, we're not just growing -we're scaling at speed. As a fast-moving legal tech company, we've built products that over 200 of the world's top brands (like L'Oréal, Woollies, Coca-Cola, Lion, and Nike) already love. And we're just getting started.
We're now seeking a Marketing Director to help us achieve ambitious goals, including a 30% year-over-year increase in marketing-sourced revenue. You'll play a key role in refining our brand and demand generation strategies, improving lead quality, and driving innovative acquisition and content initiatives.
This isn't a role where you'll just be executing tasks—you'll be shaping and delivering on our growth strategy, working closely with Sales, and making a direct impact on the business. If you're someone who gets excited by solving complex marketing challenges, enjoys working autonomously, and wants to deepen their marketing leadership flex, this is your chance.
About the role:
  • Manage the Marketing team, function, operations and budget. 
  • Develop brand, demand generation, ABM and lifecycle programs, aligned to our ICP and growth goals.
  • Collaborate with sales and product teams to ensure consistency in messaging and effectiveness in go-to-market strategies. 
  • Develop brand, platform and persona value-based narratives. 
  • Own AEO/SEO, CRO, and paid channels, focusing on predictable funnel growth. 
  • Refine our digital buyer journey, nurturing strategy and attribution model to improve conversions using our tech stack (HubSpot, Salesforce, and an ecosystem of AI-first platforms).
  • Own Plexus's HubSpot and conversational AI instance, ensuring campaigns and processes scale with our growth
  • Develop thought leadership and persona-based content programs (e.g. articles, guides, webinars) that drive engagement and results. 
  • Deliver successful conferences and executive events. 
  • Track and measure campaign effectiveness and marketing performance, using data to make informed decisions.
  • Optimise our sales hand-off process, providing SDRs with better insights to boost the acceptance of sales leads and opportunities by 30% or more.
Your Background
  • You're ready to lead a Marketing function with 8+ years in B2B marketing leadership, ideally in SaaS, tech, or even better, legal or financial tech.
  • You've built and executed digital-first marketing strategies that drive real results, and you know what best-in-class demand generation looks like. 
  • This role is a mix of strategy and execution - one day, you'll be deep in campaign performance data, the next, you'll be brainstorming high-level marketing plans with senior leadership. You know how to partner with Sales and work cross-functionally across GTM teams. 
We'd love to hear from you if you're
  • Strategic and self-driven: You take full ownership of marketing outcomes, identify high-impact opportunities, and confidently set direction without needing close oversight.
  • Reliable and execution-focused: You manage multiple campaigns and initiatives at once, balancing strategic intent with flawless execution. 
  • Flexible and adaptable: You're comfortable with change. You pivot quickly when priorities shift and bring stability to fast-moving environments.
  • Clear and persuasive communicator: Whether it's aligning senior stakeholders or writing compelling narratives, you bring people on the journey.
  • Commercial and impact-led: You combine strategic thinking with a sharp focus on measurable outcomes. You care about results and know how to get them.
  • Growth and demand at the core: Your background and inclination is in growth and digital marketing. 
  • Open and growth-minded: You take feedback seriously, invest in your own development, and lead by example. 
  • Bonus if: You're familiar with HubSpot and Salesforce and know how to use them to connect marketing to revenue.
Why join Plexus
  • Own your work – This is your chance to lead key initiatives and drive real growth.
  • Move fast – We're a growth-focused scale-up, meaning you can build, test, and iterate quickly.
  • Make a difference – Be part of a team that's redefining legal tech.
  • Grow with us – Career progression is huge here, and we invest in our people.
  • Learn from the best – You'll work closely with an experienced and supportive leadership team.
  • Hybrid work model – Three days in the office, two from wherever suits you.
Ready to make a real impact? We are Apply now and let's rewrite the future of legal tech together.
Plexus is an equal opportunity employer. We welcome and encourage applications from all backgrounds, communities and industries, and are committed to having a diverse team who, together, will kick huge, exciting and impactful goals
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

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