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Growth Marketing Manager
2 weeks ago
The Role
We're hiring a hands‑on
Growth Marketing Manager
to design, run, and scale programs that turn specialist interest into
product‑qualified leads (PQLs)
and
activated i‑Scribe clinics
, then nurture them to expansion. You'll be the engine behind our demand gen, lifecycle automation, and experimentation.
What you'll do
- Demand generation:
Plan and execute LinkedIn/Google campaigns, build audiences & retargeting, ship landing pages and CRO tests, and craft compelling offers. - Lifecycle & CRM:
Own HubSpot/ActiveCampaign journeys (trial → onboarding → expansion → win‑back), lead scoring, and SLAs with the sales team. - Events & KOL:
Run specialty webinars (KOL‑led), coordinate congress presence, and drive structured post‑event follow‑up. - Referral & PLG nudges:
Launch and iterate a referral program; partner with Product on in‑app activation prompts and onboarding checklists. - Sales enablement:
Produce one‑pagers, ROI sheets, case studies, and competitive briefs tailored by specialty/state. - Analytics & RevOps:
Instrument GA4 + product telemetry; report weekly on PQLs, conversion rates, CAC payback; recommend next experiments. - Experimentation:
Maintain a test backlog (ICE/RICE), run A/B tests, scale winners, pause underperformers.
You're a great fit if you have
- 4–7+ years in B2B SaaS growth/marketing (PLG + sales‑assist ideal) and love operating end‑to‑end.
- Hands‑on expertise with
HubSpot/ActiveCampaign, LinkedIn Ads, Google Ads, GA4
, and landing page/CRO tools (e.g., Webflow/Framer). - Strong funnel math & cohort analysis, sharp copy instincts, and a bias to action.
- Bonus: healthcare/health‑IT experience, practice‑management integrations, KOL/conference marketing.
What success looks like (first 6 months)
- A reliable, measurable engine: rising PQLs at sustainable cost, clear PQL→SQL and SQL→Won conversion.
- Shorter time‑to‑first‑note and ≥70% of clinics fully onboarded within 14 days (in partnership with CS/Product).
- Two high‑performing channels identified and scaled; a functioning referral loop and monthly KOL webinar series.
- Clear weekly dashboards and an experimentation cadence that the whole GTM team trusts.
Why Akuru
- Mission with real‑world impact: give clinicians back hours each week.
- Direct access to clinician‑founders and rapid iteration with Product & Sales.
- Ownership from day one and a path to hire as channels scale.
How to apply
Apply via
LinkedIn Easy Apply
. To stand out, include a short note answering:
- A growth system you've built end‑to‑end (key levers + results).
- The first two campaigns you'd run for Ophthalmology or ENT and how you'd measure success.
- Earliest start date.