Growth Marketing Manager

11 hours ago

St Kilda, Victoria, Australia i-scribe Full time $90,000 - $120,000 per year

The Role

We're hiring a hands‑on 
Growth Marketing Manager
 to design, run, and scale programs that turn specialist interest into 
product‑qualified leads (PQLs)
 and 
activated i‑Scribe clinics
, then nurture them to expansion. You'll be the engine behind our demand gen, lifecycle automation, and experimentation.

What you'll do

  • Demand generation:
     Plan and execute LinkedIn/Google campaigns, build audiences & retargeting, ship landing pages and CRO tests, and craft compelling offers.
  • Lifecycle & CRM:
     Own HubSpot/ActiveCampaign journeys (trial → onboarding → expansion → win‑back), lead scoring, and SLAs with the sales team.
  • Events & KOL:
     Run specialty webinars (KOL‑led), coordinate congress presence, and drive structured post‑event follow‑up.
  • Referral & PLG nudges:
     Launch and iterate a referral program; partner with Product on in‑app activation prompts and onboarding checklists.
  • Sales enablement:
     Produce one‑pagers, ROI sheets, case studies, and competitive briefs tailored by specialty/state.
  • Analytics & RevOps:
     Instrument GA4 + product telemetry; report weekly on PQLs, conversion rates, CAC payback; recommend next experiments.
  • Experimentation:
     Maintain a test backlog (ICE/RICE), run A/B tests, scale winners, pause underperformers.

You're a great fit if you have

  • 4–7+ years in B2B SaaS growth/marketing (PLG + sales‑assist ideal) and love operating end‑to‑end.
  • Hands‑on expertise with 
    HubSpot/ActiveCampaign, LinkedIn Ads, Google Ads, GA4
    , and landing page/CRO tools (e.g., Webflow/Framer).
  • Strong funnel math & cohort analysis, sharp copy instincts, and a bias to action.
  • Bonus: healthcare/health‑IT experience, practice‑management integrations, KOL/conference marketing.

What success looks like (first 6 months)

  • A reliable, measurable engine: rising PQLs at sustainable cost, clear PQL→SQL and SQL→Won conversion.
  • Shorter time‑to‑first‑note and ≥70% of clinics fully onboarded within 14 days (in partnership with CS/Product).
  • Two high‑performing channels identified and scaled; a functioning referral loop and monthly KOL webinar series.
  • Clear weekly dashboards and an experimentation cadence that the whole GTM team trusts.

Why Akuru

  • Mission with real‑world impact: give clinicians back hours each week.
  • Direct access to clinician‑founders and rapid iteration with Product & Sales.
  • Ownership from day one and a path to hire as channels scale.

How to apply

Apply via 
LinkedIn Easy Apply
. To stand out, include a short note answering:

  1. A growth system you've built end‑to‑end (key levers + results).
  2. The first two campaigns you'd run for Ophthalmology or ENT and how you'd measure success.
  3. Earliest start date.

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