Marketing Manager

22 hours ago

St Kilda, Victoria, Australia roomr Full time $80,000 - $120,000 per year

About roomr

At roomr, our team of dedicated professionals is focused on innovating and enhancing the way homeowners choose their real estate agents. We make finding the right real estate agent faster, smarter, and easier. We give homeowners the control and confidence to make the best choice on their terms.

With roomr, our customers can compare local real estate agents side by side, seeing exactly how they differ in experience, approach, and fees, all in one place. It's a simple and transparent way to understand their options.

About the role

The Marketing Manager is responsible for leading the brand strategy and content function at roomr for a 12-month period, covering maternity leave. As part of the Marketing team, you'll drive brand consistency, visibility, and engagement across all customer touchpoints.

This role combines strategic thinking with hands-on delivery. You'll partner with internal teams and external agencies to build compelling content, manage brand execution, and support integrated marketing campaigns. The position is pivotal in ensuring that brand and content initiatives align with business goals, enhance the customer experience, and strengthen our market presence.

Responsibilities

Brand Strategy and Management

  • Shape and maintain roomr's brand identity, ensuring consistency across all channels.
  • Collaborate with product and marketing teams to articulate our value proposition and target audience.
  • Monitor market trends and competitor activity to keep our brand relevant and distinctive.

Content Creation and Management

  • Lead the creation of engaging content for social, paid campaigns, blogs, and website copy.
  • Manage the content calendar in line with product launches, campaigns, and business priorities.
  • Partner with internal teams and external agencies to deliver high-quality creative assets.

Team Leadership and Collaboration

  • Work closely with designers, copywriters, and external agencies to produce content that resonates.
  • Support cross-functional initiatives, ensuring brand and messaging alignment across campaigns.

Economist Support

  • Partner with our internal economist to develop timely, research-driven content for audiences.
  • Transform economic insights into compelling stories for social and digital channels.

About you

  • 5–7 years minimum experience in marketing communications, brand management, or content strategy.
  • Strong background in leading brand campaigns and managing content across multiple channels.
  • Experience working with creative teams, agencies, and freelancers.
  • Excellent writing and editing skills, with a strong eye for detail and consistency.
  • Ability to balance strategic direction with hands-on content delivery.
  • Collaborative approach, with the ability to influence and partner across teams.
  • Familiarity with digital channels, campaign management, and content performance metrics.
  • Experience in the real estate or property industry is a bonus.

Why you'll love working at roomr

  • Supportive Team:
    Be part of a welcoming workplace where you'll be trained and supported.
  • Career Growth:
    Gain real-world experience and skills that will help you in your career, whether in customer service, business, or beyond.
  • Great Location:
    Our office in St Kilda is close to public transport, great cafes, and just a short walk to the beach.
  • Purpose-Driven Work:
    Know that what you do helps people make better property decisions.

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