Social Media Manager

5 hours ago

Melbourne, Victoria, Australia Retailworld Resourcing Aus Full time $60,000 - $90,000 per year

A rare opportunity has become available with a well known retailer seeking a creative and strategic Social Media ManagerThis role is all about owning and executing the social media presence across Facebook, Instagram, TikTok, LinkedIn and more creating scroll-stopping content, growing an engaged community, and driving both online and in-store engagement.

The Role:

You'll be the creative voice behind the brand's social channels, producing content that resonates, drives connection, and keeps us ahead of digital trends. This is a hands-on and varied position where no two days look the same.

What you'll be doing:

  • Owning and executing the social media strategy across key platforms.
  • Planning and scheduling engaging content calendars.
  • Writing compelling copy that connects with audiences.
  • Creating and curating content (static, Reels, TikToks, Stories, UGC).
  • Driving community engagement via DMs, comments, mentions and influencer collaborations.
  • Monitoring trends, competitor activity and platform updates.
  • Providing input on paid advertising strategies to align with organic content.
  • Tracking and reporting on performance metrics to optimise growth.
  • Partnering with internal teams and agencies to deliver campaigns, activations and influencer programs.
  • Liaising with centre management to support in-store traffic and visibility.
  • Supporting wider marketing initiatives such as product seeding, PR activations, in-store events and collaborations.
  • Assisting the Marketing Manager with ad hoc projects.

What we're looking for:

  • 2+ years' experience managing social media for brands.
  • Demonstrated success in growing and managing online communities.
  • Strong knowledge of organic social strategies with the ability to provide input on paid campaigns.
  • Excellent writing skills and a strong eye for design, trends and storytelling.
  • Proficiency with Canva, CapCut, Later/Planoly, Meta Business Suite (or similar).
  • Highly organised, adaptable and able to juggle multiple projects.
  • Passionate about digital culture, fashion, and building strong brand communities.

Why Apply?

  • Work with a established retail group
  • Join a creative, fast-paced environment where your ideas are valued.
  • Opportunity to influence both digital and in-store initiatives.
  • Collaborative team with career growth potential.
  • Competitive salary and discounts
  • Create your professional pathway with your passion

This is an urgent opportunity, so don't delay  — Apply now or call Chelsea on for a confidential conversation.

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