Paid Social Media Campaign Manager

2 days ago


Greater Sydney Area, Australia THE BLEACHERS. Full time $90,000 - $120,000 per year

About Us

·     We are a digital marketing agency specialising in performance-driven campaigns across search, social, and programmatic channels. We work with a diverse range of clients across industries, helping them grow through measurable digital strategies.

The Role

·     We are looking for a Paid Social Media Campaign Manager to take ownership of planning, executing, and optimising paid social campaigns across platforms such as Meta (Facebook/Instagram), TikTok, LinkedIn, Reddit, and more. This is a hands-on role that requires both strategic thinking and campaign execution, ensuring our clients' objectives are consistently met.

Key Responsibilities

·     Plan, build, and manage paid social campaigns across multiple platforms.

·     Monitor and optimise campaign performance to meet KPIs (ROAS, CPL, CPA, CTR, etc.).

·     Develop and test creative variations, ad copy, and audience targeting strategies.

·     Implement and manage tracking/UTMs to ensure accurate reporting.

·     Analyse performance data and prepare reports with actionable insights.

·     Collaborate with the creative and strategy teams to align paid social activity with broader marketing objectives.

·     Stay up to date with platform changes, best practices, and emerging opportunities.

Skills & Experience

·     2–4+ years of hands-on paid social campaign management experience (agency or in-house).

·     Strong knowledge of Meta Ads Manager and at least one other major paid social platform (TikTok, LinkedIn, Reddit, etc.).

·     Proven track record in driving results against performance KPIs.

·     Proficiency in campaign analysis and reporting (GA4, AgencyAnalytics, or similar).

·     Experience with audience segmentation, retargeting, and creative testing.

·     Strong communication skills and ability to work in a fast-paced environment.

·     Bonus: Familiarity with Google Ads, SEO, and email/SMS marketing.

What We Offer

·     Competitive salary or contract rate (depending on experience).

·     Opportunity to work with a wide range of exciting clients.

·     Flexible working arrangements.

·     Collaborative, supportive team environment.

·     Exposure to broader digital strategy, with opportunities to grow into a senior performance marketing role.


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