
Paid Social Media Campaign Manager
2 days ago
About Us
· We are a digital marketing agency specialising in performance-driven campaigns across search, social, and programmatic channels. We work with a diverse range of clients across industries, helping them grow through measurable digital strategies.
The Role
· We are looking for a Paid Social Media Campaign Manager to take ownership of planning, executing, and optimising paid social campaigns across platforms such as Meta (Facebook/Instagram), TikTok, LinkedIn, Reddit, and more. This is a hands-on role that requires both strategic thinking and campaign execution, ensuring our clients' objectives are consistently met.
Key Responsibilities
· Plan, build, and manage paid social campaigns across multiple platforms.
· Monitor and optimise campaign performance to meet KPIs (ROAS, CPL, CPA, CTR, etc.).
· Develop and test creative variations, ad copy, and audience targeting strategies.
· Implement and manage tracking/UTMs to ensure accurate reporting.
· Analyse performance data and prepare reports with actionable insights.
· Collaborate with the creative and strategy teams to align paid social activity with broader marketing objectives.
· Stay up to date with platform changes, best practices, and emerging opportunities.
Skills & Experience
· 2–4+ years of hands-on paid social campaign management experience (agency or in-house).
· Strong knowledge of Meta Ads Manager and at least one other major paid social platform (TikTok, LinkedIn, Reddit, etc.).
· Proven track record in driving results against performance KPIs.
· Proficiency in campaign analysis and reporting (GA4, AgencyAnalytics, or similar).
· Experience with audience segmentation, retargeting, and creative testing.
· Strong communication skills and ability to work in a fast-paced environment.
· Bonus: Familiarity with Google Ads, SEO, and email/SMS marketing.
What We Offer
· Competitive salary or contract rate (depending on experience).
· Opportunity to work with a wide range of exciting clients.
· Flexible working arrangements.
· Collaborative, supportive team environment.
· Exposure to broader digital strategy, with opportunities to grow into a senior performance marketing role.
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