Social Media Manager

5 days ago

Greater Sydney Area, Australia Muscle Republic Full time $80,000 - $120,000 per year

At Muscle Republic our mission is to connect the world through the heartbeat of fitness. As the Social Media Manager you will be responsible for reflecting this mission on all social media platforms to drive and execute the brand's strategy. You will oversee day-to-day operations, collaborate cross-functionally, and ensure best-in-class content is delivered consistently.

This role requires strong leadership, strategic thinking, and a passion for brand storytelling and community engagement.

Key Responsibilities of the role include:

  • Developing and implementing social media strategies aligned with brand and business objectives, focusing on increasing brand awareness, engagement, and driving traffic to our website.
  • Leading the social media content direction and publishing schedule across Instagram, Facebook, TikTok, YouTube, LinkedIn, and emerging platforms.
  • Monitoring and adapting to social media trends, audience behavior, and competitor activity.
  • Translating brand and campaign objectives into actionable social media plans.
  • Working with the broader marketing team to align social activity with campaign calendars and promotional initiatives.
  • Capturing behind-the-scenes content at shoots, events, and brand activations.
  • Featuring confidently on camera and leading internal participation in organic content.
  • Managing and mentoring junior social media staff, providing clear direction, feedback, and development pathways.

About you:

  • 3+ years' experience as a Social Media Manager or in a similar role.
  • Proven track record of managing and growing social channels, especially Instagram and TikTok.
  • Strong writing, editing, and communication skills.
  • Familiarity with content planning tools, analytics platforms, and social trends.
  • A proactive, solutions-oriented mindset with an eye for detail and design.
  • Experience in mentoring or managing team members.

What we offer:

  • A values-driven business fostering a supportive and friendly team culture.
  • Paid day off for your birthday.
  • Free coffee at surrounding cafes.
  • Free personal product allowance, plus a discount for your family and friends.
  • Office snacks.
  • Regular team workouts and team building activities.
  • Opportunities for ongoing professional development and career growth.
  • Competitive remuneration including generous bonus incentives.

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