Campaign & Social Media Manager

**Introduction**:
This role drives sales campaigns, lead generation activities, and social media activities to acquire and retain customers. It involves strategising, executing, and analysing marketing campaigns while ensuring alignment with internal and regional teams. The role also focuses on social media growth, engagement, and advertising effectiveness to enhance brand presence and customer experience.
**Description**:
**Key Responsibilities**:
Plan, execute, and analyse marketing campaigns for customer acquisition and retention.
Track, measure, and report on campaign performance, including KPIs and web analytics.
Develop and execute Cover-More and Blue Travel Insurance campaign calendars.
Lead social media strategy to drive community growth, engagement, and advertising.
Monitor brand mentions, manage feedback, and identify PR risks.
Coordinate with content, brand, and PR teams on social publishing and partnerships.
Work with Customer Service to respond to inquiries and improve review website ratings
**What we ask of you**:
Campaign Management - You will plan, execute, and optimise sales, lead generation and engagement campaigns, ensuring alignment with marketing strategies.
Partnerships & CSR - You’ll support strategic partnerships, affiliate programs, and CSR initiatives to enhance brand reach via campaigns and social media.
Social Media - You’ll develop, schedule, and optimise content across key platforms, driving engagement and brand visibility.
Performance & Reporting - You’ll analyse and report on campaign and social media performance, identifying areas for improvement.
Reputation Management - You’ll monitor brand mentions, handle customer inquiries, and manage reputational risks in collaboration with customer service teams.
**What you’ll bring**:
5+ years of experience in campaign marketing and social media management
Proven success in developing and executing campaign calendars and social media strategies
Skilled in analysing data from campaigns and social media, providing clear reporting to stakeholders
Strong understanding of digital marketing fundamentals, including customer journey and funnel stages
In-depth knowledge of social media platforms and their role in achieving business objectives
Excellent written communication skills, with the ability to craft compelling copy in various brand voices and fundamental knowledge of graphic design.
So, why choose us?
We value optimism, caring, togetherness, reliability and determination.
**We have more than 1500 employees worldwide**: we’re a global group of digital specialists, actuaries, marketers, doctors, nurses, case managers, claims specialists, finance experts and customer service professionals. We share a global mission to look after travellers, at every step of their journey.
Job flexibility. We understand the importance of making sure that work fits into your life, not the other way around. Our hybrid work week policy ensures our employees maintain work-life balance with the flexibility of 5 days in the office per fortnight.
Career growth. We want you to continue to learn, develop and bring your ideas to the table. We want to hear what you think, and we want you to work with the business - not for the business
Take the time you need, for you and your community. We encourage you to take the time you need, when you need it. We offer regular annual and personal leave benefits along with anniversary leave, covid leave (to get vaccinated and for when you’re sick), volunteer leave and a comprehensive paid parental leave scheme.
Travel and work with us. We’ll help you keep travelling in your career, oh and quite literally with free travel insurance. We also offer great discounts through our extensive travel partnerships so start planning for your next trip today
Diversity and inclusion. We respect who you are and thoroughly embrace diversity. So whatever walk of life you wander, just be you and come as you are.