Marketing Coordinator

Job description

At the Good Food & Wine Show, we're passionate about bringing people together through food and wine. We create experiences that entertain, inspire and connect more than 120,000 food and wine lovers across the country each year.

We're looking for a Marketing Coordinator to join our team in Melbourne and play a key role in driving event attendance and engagement. This is a chance to combine your love of food and wine with your skills in digital marketing, social media and content creation, while also supporting the operational side of event ticketing.

About the Role

Reporting to the Marketing Manager, the Marketing Coordinator will be hands-on across social media, eDMs, content and campaign delivery. You'll bring fresh ideas, help shape how we connect with audiences online, and capture the buzz of our shows on the ground.

Key responsibilities include:

• Managing social media channels including scheduling, copywriting, content creation (using Canva, Adobe and our image/video library), community engagement, reporting and inbox/DM management.
• Creating and delivering eDM campaigns, including writing copy, building campaigns in our marketing automation platform and analysing results.
• Capturing and curating content at our six shows for use across socials, eDMs and partner campaigns.
• Supporting ticketing builds and reporting, ensuring a smooth customer journey and strong onsite delivery.
• Updating and maintaining website pages and posts.
• Assisting with PR activity and implementing deliverables for event partners across multiple channels.
• Providing customer service support through the Good Food & Wine Show enquiries inbox.

About You

We're looking for a confident and motivated marketing professional with a passion for food, wine and live events. You'll be creative and detail-driven, able to switch between crafting a punchy TikTok caption and building an accurate ticketing report. You thrive in fast-paced environments, enjoy working as part of a close-knit team and are always looking for ways to make an impact.

Skills and experience we're looking for include:

• 1–3 years' experience in marketing, ideally with exposure to social media, content creation and eDM campaigns.
• Strong copywriting skills and the ability to adapt tone of voice across different channels.
• Experience with Canva and/or Adobe Creative Suite.
• Familiarity with marketing automation platforms such as Klaviyo or Mailchimp.
• Comfortable analysing campaign results and reporting on KPIs.
• Strong organisation and project management skills with the ability to juggle multiple deadlines.
• Previous experience in ticketing or events is an advantage but not essential.
• A genuine passion for food, wine and lifestyle brands.
• Flexibility to travel interstate and work weekends when required.

The Perks

• Competitive salary package based on your experience.
• Modern co-working office in central Melbourne with views of the Botanic Gardens and Port Phillip Bay, plus excellent end-of-trip facilities.
• Young, growing business with plenty of opportunities to develop and progress.
• Interstate travel opportunities.

About Us

Spectapular Enterprises is the leading force in consumer food and drink events in Australia. We run the Good Food & Wine Show and Great Australasian Beer SpecTAPular (GABS), alongside the Hunter Valley Wine & Beer Festival, Canberra Craft Beer & Cider Festival and Finer Drop Premium Drinks Festival.

We're proud of our strong team culture and fun, collaborative workplace. We celebrate our wins, we value our people, and we love working in the dynamic world of live events.

How to Apply

If this role sounds like you, apply now with your CV and a cover letter addressing the following:

• How your background and interests make you the right candidate for this role.
• Something unique you'd bring to the role and the team.

We're looking to fill this role quickly, so don't wait — apply today and bring your passion for food, wine and marketing to Australia's leading event portfolio.