Growth Marketing Manager

6 days ago

Perth, Western Australia -9a2f-4c2b-89f7-adceebd02e24 Full time $120,000 - $180,000 per year

Growth Marketing Leader | D2C | Global Consumer Tech Startup

Do you love scaling brands and finding growth opportunities across the entire funnel?

We're looking for a
Growth Marketing Leader
to join a fast-scaling consumer tech business that's helping people around the world care for their plants in smarter, simpler ways.

This is a unique opportunity to take a proven product now available in over 30+ countries and stocked by leading retailers and lead its direct-to-consumer growth strategy across Australia, Europe, and the US.

The Opportunity

As
Growth Marketing Leader
, you'll be the driving force behind the next phase of international expansion, shaping how we attract, convert, and retain a fast-growing global community of customers and subscribers.

You'll own the whole funnel: acquisition, conversion, retention, and LTV, leading a small but mighty marketing team and reporting directly to the founders.

What You'll Do

  • Own the D2C growth strategy
    – Build, execute, and optimise campaigns across paid, organic, email, SMS, and lifecycle channels.
  • Run experiments
    – Test creative, landing pages, offers, and pricing to drive measurable results.
  • Lead acquisition
    – Direct and guide paid media strategy to fuel growth efficiently.
  • Drive retention & subscriptions
    – Turn new users into lifelong customers through lifecycle marketing and engagement programs.
  • Leverage data
    – Translate insights into action, identifying drop-offs and optimising for performance.
  • Mentor & collaborate
    – Lead a talented marketing team and partner cross-functionally with Product, Creative, and Sales to align growth initiatives.

About You

You combine analytical thinking with creative problem-solving — and thrive in fast-paced, high-growth environments.

You'll bring:

  • 5+ years' experience in growth marketing, ideally within eCommerce or subscription-based D2C businesses.
  • Strong understanding of paid media, lifecycle marketing, and conversion optimisation.
  • A proven track record of running structured experiments that move key metrics.
  • Hands-on experience with analytics tools (GA4, Mixpanel, Meta Ads Manager, etc.).
  • Leadership experience – able to mentor and motivate a team.
  • A proactive, resourceful mindset and the ability to build scalable systems from the ground up.

What's on Offer

  • Competitive salary and performance bonus.
  • Flexible working to support balance and wellbeing.
  • Career growth and international exposure.
  • A creative, collaborative environment with genuine autonomy.
  • The chance to make a global impact by scaling a product people love.


Location:
Perth, WA (relocation support available)


Scope:
Global – with stock and community across Europe, the US, and beyond

Interested?

If you're ready to lead growth for a purpose-led consumer tech brand making waves globally, we'd love to hear from you.

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