Social Media Marketing Specialist

12 hours ago

Perth, Western Australia Pathfinder Marketing Full time $80,000 - $120,000 per year

Lead High-Budget Ad Strategies – Drive Growth & Make an Impact (Perth-Based) – Junior, Mid & Senior Roles Available

Application Instruction:

Please click the link & fill out the form below to apply and be considered for the role. We're excited to learn more about you and how you can contribute to driving exceptional results with our team at Pathfinder Marketing. -

Job Role – Pre-Amble

Lead high-budget campaigns, shape strategy, and drive measurable growth.

This role is for experienced performance marketers who have a deep understanding of scaling paid social campaigns, attribution modelling, and advanced audience targeting. You'll be responsible for overseeing major accounts, guiding creative direction, and making data-backed decisions that impact bottom-line results. As a senior team member, you'll also mentor junior specialists, collaborate with cross-functional teams, and stay at the cutting edge of paid social trends to keep our agency ahead of the competition.

What Will You Do?

  • Lead and own the strategy for high-budget paid social accounts, ensuring profitability and scalability.
  • Build, execute, and refine advanced paid social strategies tailored to different industries and business models.
  • Develop and test new performance marketing tactics to push the boundaries of campaign performance.
  • Conduct high-level audience research and implement multi-layered targeting strategies.
  • Work with CRO specialists, data analysts, and creative teams to optimise ad funnels.
  • Oversee budget forecasting, media planning, and account scaling strategies.
  • Provide mentorship and training to junior team members.
  • Stay ahead of industry trends, platform updates, and best practices to keep the agency at the forefront of performance marketing.

Why Join Us?

  • Be part of a highly collaborative, innovative, and friendly Australian team.
  • Work on a wide variety of clients and industries—no two campaigns are the same.
  • Gain access to premium tools, ongoing learning, and training resources.
  • Flexible remote/hybrid working setup with a strong results-over-hours culture.
  • We celebrate wins, share ideas openly, and support each other's growth.

You Will Have:

  • 5+ years experience in paid social advertising, with a proven track record of scaling campaigns.
  • Strong experience with large-budget, high-ROI campaigns across multiple ad platforms.
  • Deep knowledge of conversion tracking, attribution models, and data analysis.
  • Strong leadership skills, with experience mentoring and managing teams.
  • Experience with creative strategy, ad production, and A/B testing frameworks.
  • Ability to communicate complex performance insights to clients and stakeholders.


Why Work With Pathfinder Marketing?

At Pathfinder Marketing, we're a performance-driven agency focused on delivering measurable results — like $1.2M in increased sales for a manufacturer and 150+ monthly leads for a disability services company. Run by marketers, we value self-education, innovation, and staying ahead of the competition.

We thrive on exciting projects that challenge our team to grow, and we foster a fun, startup-style culture with no red tape or politics. From foosball tournaments to working with clients across diverse industries (builders, gyms, fashion, FMCG, eCommerce, and more), you'll gain real experience and make a real impact.

If you're passionate about digital marketing and want to lead high-impact SEM campaigns in a team that values strategy and performance — apply now and grow with us.

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